You need your business to succeed online. After all, most people today are going to look up companies online and often buy online. Without a quality site and great content, you will start to fall behind your competition. Fortunately, putting some work into SEO can help to make your online future a bit brighter. Keep in mind that SEO strategies are constantly evolving, but we’ve gathered the best practices for 2018, and likely beyond to help you get started.
Fast Page Loading and Good Navigation
Today, when people visit a website, the last thing they want to do is wait for it to load. You must make sure you have a quality, optimized site that has pages that load quickly if you expect people to stick around and take the time to view your content. If you have a site that’s slow and cluttered, you will want to have a professional get you back on track.
The same is true when it comes to the navigation of your site. Everything needs to be laid out in a logical manner so people who visit can find all of your content without a problem. The navigation needs to be good not just on the homepage and the blog, but on all of the pages of your site. While these might seem like simple, small things to consider, they really can make a difference with your SEO and the success of your business.
Work on Your Social Networks
One of the best ways to improve your rankings is to stay busy with your social media sites. The search engines put quite a bit of emphasis on links from social media, so it makes sense to spend time cultivating an audience there. Connect with people on these sites, and be sure to add links to your site/blog whenever you are posting something new. You want your audience to share your content with as many people as possible, which can help to increase the number of links to your site, as well as the number of views your content gets.
Research the Competition
You never want to copy what the competitors are doing, but you do want to make sure that you know what they are doing. What types of content are they creating? Are they getting people to interact with their posts through comments? Take note of what they are doing right and what they are doing wrong, and then make improvements to your own strategy.
Image Meta Data and Compression
Having images on your site is important, as people tend to spend a longer time on sites that have images. Good images are important, but you need to make sure they are compressed before you bring them into your site. If they are uncompressed, they are going to cause your page to load slowly.
In addition, you need to add meta data to your images. You can provide keywords/phrases of the photo, and this will contribute to your SEO. Be sure to do this with all of the images you place on your site.
Of course, one of the things that never seems to change when it comes to SEO is the importance of your content. You need to have quality content that is providing the visitors with information or entertainment – something that makes them want to come back. It needs to be keyword rich without stuffing keywords into the content, which is seen as a dubious practice by the search engines. In addition, you need to have fresh content. This means you should be updating your blow several times a week at a minimum.
If you need to have help with your SEO, your digital marketing strategy, website design, and other online needs, you can get in touch today. We have the team and the skills ready to help.