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A Checklist for Optimizing Your Website for SEO

You know about SEO, right? It can be hard to be sure you do because it is such a complex issue and changes all of the time. It starts with the algorithm used by search engines like Google. It is an equation that determines where your website turns up in SERPs, search engine results pages,…

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Should Your Business Jump on the Latest Social Media Bandwagon?

Social media marketing used to be a lot simpler than it is today. Business owners and marketing professionals learned to connect on Facebook, Twitter, LinkedIn, and maybe a select few other networks that worked for their brand, such as Instagram or Pinterest. But these days, new social media networks pop up nearly every month, and…

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5 Reasons to Hire Social Media Management

No matter the size of your company, you need to keep issues like SEO and social media at the forefront. While many business owners do this by spreading out the responsibility to several staff, the most effective and impactful firms work with experts in social media management. This involves a tremendous array of tasks, and…

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instagram-marketing

With the ongoing evolution of content marketing and social media knowing what platforms to market on is very important. Businesses should always be looking for new ways to engage their customers and attract new ones. Social media is the best way to do that. However, some platforms are more user friendly than others. Instagram, for…

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Pinterest is often one of the most overlooked social media websites there is, which is a problem for many types of businesses. Gone are the days when Pinterest was filled with only a specific type of clientele – these days, more than 67% of Pinners are under 40, and men have been joining Pinterest at…

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Creating successful digital marketing campaigns if no easy feat, especially in a realm that is constantly in flux. From the recent domination of desktop in favor of mobile, to the growing prevalence of digital assistants, the future of digital marketing is forever being revised. In order to keep up then, companies must be well aware…

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The use of social media in any business’ marketing scheme is mandatory these days. Many people are so tied into the Internet that they are rarely exposed to the traditional venues for marketing such as print media, radio or even cable television. Unfortunately, while many businesses have recognized the need to incorporate social media into…

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