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Posts Tagged ‘social media marketing’

Should You Use Influencers or Social Media Management

Should You Use Influencers or Social Media Management

Advice about boosting your presence on social media, as part of your marketing efforts, is available everywhere. It is the “dime a dozen” sort of item you can find using a simple Google search, and not much of it can help you build or execute effective plans. While you can use the free online details…

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Tips and Tricks to Grow Your Instagram Presence

Tips and Tricks to Grow Your Instagram Presence

At this point, you probably already know that you have to be promoting your business on social media. All of the different platforms should have their own planned content as part of your social media strategy, and one of those platforms that is highly recommended is Instagram. Think of Instagram as the place where you…

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Planning for Gen Z

Planning for Gen Z

Most companies tend to spend the bulk of their marketing dollars trying to snag the millennial shopper. This really isn’t that surprising, however, since the millennial age group totals more than 70 million potential shoppers, and they have the most buying power at the moment. Yet, as Generation Z members come of age, it is…

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Social Media 101

Social Media 101

It seems that everyone is on social media nowadays. It is virtually unavoidable no matter your business type. However, for many business owners, the world of social media can be a bit confusing. You may think that they are all the same or that one strategy will cover all of your platforms, but that just…

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Social Media Trends You Can Expect in 2019

Social Media Trends You Can Expect in 2019

In today’s world, instant gratification is the new normal. You can get your packages delivered the same day, and when you want a snack in the middle of the night, a few swipes on an app can have a burger on your doorstep in a matter of minutes. Plus, movies and TV shows can be…

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Should Your Social Media Strategy Include LinkedIn

Should Your Social Media Strategy Include LinkedIn

Often overlooked for the more popular social media channels, nevertheless, LinkedIn can be a powerful marketing tool for your business. It has over 65 million users, and the average income of those users is in the six figures per household. That means there is a lot of buying power in this one platform. Get Started…

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Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Now More Than Ever Look to Instagram

Now More Than Ever Look to Instagram

In what journalists are calling the “Facebook exodus,” around 26% of users age 18 to 26 have deleted the app from their phones and ceased to use the once-ranking social media platform. And even those who have not deleted it entirely have taken lengthy breaks of “several weeks or more” during 2018, says a recent…

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4 Instagram Tips to Steal from Beauty Brands

One of the most neglected social media platforms for many brands and industries is Instagram. With such a strong focus on Twitter and Facebook, Instagram is still being pushed down the list of priorities. But if you take a look at how some industries are using this platform, you’ll see that the potential for engagement…

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