Posts Tagged ‘social media’

Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Content Planning and Content Strategy…Are They the Same?

Content Planning and Content Strategy…Are They the Same?

Do you find yourself using the phrases content strategy and content planning interchangeably? If so, you need to adjust your perception of those terms. They are not the same, and one expert has even suggested that we might soon drop the term “content” from content marketing altogether, since it is positioned to become the main…

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Now More Than Ever Look to Instagram

Now More Than Ever Look to Instagram

In what journalists are calling the “Facebook exodus,” around 26% of users age 18 to 26 have deleted the app from their phones and ceased to use the once-ranking social media platform. And even those who have not deleted it entirely have taken lengthy breaks of “several weeks or more” during 2018, says a recent…

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Stop Wasting Time With Reputation Management

Stop Wasting Time With Reputation Management

About that title…it’s not exactly solid business advice. In fact, you shouldn’t give it even an iota of validity. In this era of everything online, it is far more important to pay attention to your company’s reputation, or your own professional reputation, than ever before. It is also more difficult than ever before, and because…

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Backlinks for the SEO Beginner

“I did not start this business to focus on marketing! I started it because I love to…” That is a very common statement by millions of business owners around the globe. They typically say this after spending a few days or even weeks and months tackling the many tasks associated with marketing. They blog, they…

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Digital Marketing Simplified

Any modern business owner has to be involved in marketing, and digital marketing is the focus. In fact, it is so important that some companies have departments designed specifically to tackle this key component of modern success. Yet, whether or not there is a dedicated team of digital marketers in the company, owners may not…

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Why Successful Companies Hire an Agency for Marketing

Your company, large or small, is already up and running. In fact, it is already going along smoothly and efficiently. If that is so, why would you need to hire a marketing agency? There are actually several reasons that this is a wise and financially sound step. Inc. Magazine has this to say about the…

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Digital Marketing Strategies and Tactics | 2018 Edition

If you are attentive to shifts in marketing, you know that the paradigm for online or digital marketing changes from year to year. Whatever steps you have taken thus far, and whatever results they have yielded, are unlikely to net the same returns in the coming year. As writer Scott Oldford said in an article…

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Convinced You Don’t Need a Marketing Agency? 10 Things to Consider

Unless your business is marketing, you probably don’t want to dedicate many hours to the activities associated with it. Yet, a Small Business Trends report from 2017 indicated that most business owners spend around 20 hours each week on marketing. Although that same report noted that the “effort has paid dividends across several metrics…” the…

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