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Posts Tagged ‘social media’

Current Digital Marketing Trends Emphasize Social Media Advertising

Current Digital Marketing Trends Emphasize Social Media Advertising

Current Digital Marketing Trends Emphasize Social Media Advertising Current Digital Marketing Trends Emphasize Social Media Advertising Social media advertising… just what does that phrase mean? Most of us know right away when a promotional item appears in our newsfeed or stream, and it is why many business owners equate this trend with little more than…

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Should You Use Influencers or Social Media Management

Should You Use Influencers or Social Media Management

Should You Use Influencers or Social Media Management Should You Use Influencers or Social Media Management Advice about boosting your presence on social media, as part of your marketing efforts, is available everywhere. It is the “dime a dozen” sort of item you can find using a simple Google search, and not much of it…

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Tips and Tricks to Grow Your Instagram Presence

Tips and Tricks to Grow Your Instagram Presence

Tips and Tricks to Grow Your Instagram Presence Tips and Tricks to Grow Your Instagram Presence At this point, you probably already know that you have to be promoting your business on social media. All of the different platforms should have their own planned content as part of your social media strategy, and one of…

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Planning for Gen Z

Planning for Gen Z

Planning for Gen Z Most companies tend to spend the bulk of their marketing dollars trying to snag the millennial shopper. This really isn’t that surprising, however, since the millennial age group totals more than 70 million potential shoppers, and they have the most buying power at the moment. Yet, as Generation Z members come…

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Social Media 101

Social Media 101

It seems that everyone is on social media nowadays. It is virtually unavoidable no matter your business type. However, for many business owners, the world of social media can be a bit confusing. You may think that they are all the same or that one strategy will cover all of your platforms, but that just…

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Social Media Trends You Can Expect in 2019

Social Media Trends You Can Expect in 2019

In today’s world, instant gratification is the new normal. You can get your packages delivered the same day, and when you want a snack in the middle of the night, a few swipes on an app can have a burger on your doorstep in a matter of minutes. Plus, movies and TV shows can be…

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Should Your Social Media Strategy Include LinkedIn

Should Your Social Media Strategy Include LinkedIn

Often overlooked for the more popular social media channels, nevertheless, LinkedIn can be a powerful marketing tool for your business. It has over 65 million users, and the average income of those users is in the six figures per household. That means there is a lot of buying power in this one platform. Get Started…

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Do I Really Need to Perform an SEO Audit on my Website Every Year?

Do I Really Need to Perform an SEO Audit on my Website Every Year?

I recently had a new client of mine ask why he needed an SEO audit performed on his website every year. My response was the first thing to understand is that an SEO audit will identify problem areas on your website that need improvement. Secondly, an effective audit will keep your website up-to-date with the…

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Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Content Planning and Content Strategy…Are They the Same?

Content Planning and Content Strategy…Are They the Same?

Do you find yourself using the phrases content strategy and content planning interchangeably? If so, you need to adjust your perception of those terms. They are not the same, and one expert has even suggested that we might soon drop the term “content” from content marketing altogether, since it is positioned to become the main…

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