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“I did not start this business to focus on marketing! I started it because I love to…” That is a very common statement by millions of business owners around the globe. They typically say this after spending a few days or even weeks and months tackling the many tasks associated with marketing. They blog, they…

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Take it from experts like those of Forbes that a business not “taking advantage of using SEO strategies on its website, blogs and social media pages, [is] missing the boat in terms of ranking…in internet searches.” Yet, it goes beyond that because SEO (search engine optimization) is never a static issue but constantly evolving and…

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Any modern business owner has to be involved in marketing, and digital marketing is the focus. In fact, it is so important that some companies have departments designed specifically to tackle this key component of modern success. Yet, whether or not there is a dedicated team of digital marketers in the company, owners may not…

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SEO, or search engine optimization is a familiar phrase to anyone with a business. As the key component to your success, it has to be done with attention to many factors. Unfortunately, just as digital marketing strategies change from year to year (and in some cases even more often) to adjust to the changes in…

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A Checklist for Optimizing Your Website for SEO

You know about SEO, right? It can be hard to be sure you do because it is such a complex issue and changes all of the time. It starts with the algorithm used by search engines like Google. It is an equation that determines where your website turns up in SERPs, search engine results pages,…

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What You Need to Know About SEO in 2018

You need your business to succeed online. After all, most people today are going to look up companies online and often buy online. Without a quality site and great content, you will start to fall behind your competition. Fortunately, putting some work into SEO can help to make your online future a bit brighter. Keep…

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How Digital Marketing Has Evolved

It is entirely possible to say that digital marketing could not develop until search engines like Google appeared, too. That was only back in 1998, but digital marketing since then has evolved in some profound ways. Veering distinctly away from what many had seen as classic marketing (print ads, brochures and pamphlets, yellow page ads…

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How to Make Your Brand Stand Out

What is your brand? Well, that alone could take hundreds of words to explain, but let’s try to clarify. Your brand is your business identity online and offline. What many experts say is that your brand is what people “feel” when they use your business. It is what they feel when they interact with it.…

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6 Tips on Working Smarter, Not Harder

“Smart” is a relative term, and especially if we are talking about working smarter, not harder. After all, what sort of work do you do? If it is mechanical, then your “smarter” is all about efficient movement or logical procedures. If your work is at an office desk, smarter can mean using software, keyboard shortcuts…

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There is nothing worse than being asked for coffee and having to hear a sales pitch. The best relationships are not usually built like this. It’s about actually talking to the person and learning from one another. I was just sitting down with Terry Lipovski an executive coach here in Ottawa and by the end…

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