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“I did not start this business to focus on marketing! I started it because I love to…” That is a very common statement by millions of business owners around the globe. They typically say this after spending a few days or even weeks and months tackling the many tasks associated with marketing. They blog, they…

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Any modern business owner has to be involved in marketing, and digital marketing is the focus. In fact, it is so important that some companies have departments designed specifically to tackle this key component of modern success. Yet, whether or not there is a dedicated team of digital marketers in the company, owners may not…

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Your company, large or small, is already up and running. In fact, it is already going along smoothly and efficiently. If that is so, why would you need to hire a marketing agency? There are actually several reasons that this is a wise and financially sound step. Inc. Magazine has this to say about the…

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If you are attentive to shifts in marketing, you know that the paradigm for online or digital marketing changes from year to year. Whatever steps you have taken thus far, and whatever results they have yielded, are unlikely to net the same returns in the coming year. As writer Scott Oldford said in an article…

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Unless your business is marketing, you probably don’t want to dedicate many hours to the activities associated with it. Yet, a Small Business Trends report from 2017 indicated that most business owners spend around 20 hours each week on marketing. Although that same report noted that the “effort has paid dividends across several metrics…” the…

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If you are attentive to shifts in marketing, you know that the paradigm for online or digital marketing changes from year to year. Whatever steps you have taken thus far, and whatever results they have yielded, are unlikely to net the same returns in the coming year. As writer Scott Oldford said in an article…

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A Checklist for Optimizing Your Website for SEO

You know about SEO, right? It can be hard to be sure you do because it is such a complex issue and changes all of the time. It starts with the algorithm used by search engines like Google. It is an equation that determines where your website turns up in SERPs, search engine results pages,…

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