Posts Tagged ‘marketing’

The Top Reasons to Implement a Digital Marketing Strategy

Years in the past, advertising and marketing revolved around magazines, television, radio, and newspapers. As the world becomes a more digital place, businesses are being tasked with the need to connect to and reach their audiences on the digital landscape. When you break it down to the simplest definition, digital marketing means using the Internet…

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Is Your Website Ready for Voice Searches?

Is Your Website Ready for Voice Searches?

It doesn’t matter if your customers prefer to ask Siri or Alexa, the fact of the matter is that voice searches are becoming more and more popular. People love the ease of being able to ask Alexa to “set a timer for twenty minutes” or tell Siri to “add an appointment to my calendar.” It…

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Social Media 101

Social Media 101

It seems that everyone is on social media nowadays. It is virtually unavoidable no matter your business type. However, for many business owners, the world of social media can be a bit confusing. You may think that they are all the same or that one strategy will cover all of your platforms, but that just…

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What Do Whiteboard Explainer Videos do for a Company’s SEO?

What Do Whiteboard Explainer Videos do for a Company’s SEO?

Okay, let’s just jump right to the focal point of this article: Your audience wants videos…they prefer them. Now, you might be ready to argue that your audience wants data, graphical illustrations of your points, or blocks of text that allow you to make your point and for them to comprehend your meaning. No…they don’t.…

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Has Organic SEO Changed Over the Years?

Has Organic SEO Changed Over the Years?

Whether you have a long established website or are only now making plans to develop an online presence, you need to know a bit about SEO. Scratch that! You don’t need to know a bit about SEO, you need to know a lot about it. Search Engine Optimization is more important than ever. According to…

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Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Data-Driven Analysis and Digital Marketing Today

Data-Driven Analysis and Digital Marketing Today

In today’s largely digital world, it should come as no surprise that data is one of your most valuable resources when it comes to marketing. When you have the right information available to you, you can use it to build repeatable and scalable marketing processes. This is something that is currently changing the online commerce…

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Reasons You Must Add Video to Your Marketing Plan

Reasons You Must Add Video to Your Marketing Plan

Digital marketing is evolving at a pace that is quite difficult to match. Each of us has already been exposed to some of the newest techniques, including ads on almost any video we watch, social media marketing, and much more. However, it is video marketing that seems to be taking hold harder and faster than…

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Backlinks for the SEO Beginner

“I did not start this business to focus on marketing! I started it because I love to…” That is a very common statement by millions of business owners around the globe. They typically say this after spending a few days or even weeks and months tackling the many tasks associated with marketing. They blog, they…

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