Posts Tagged ‘marketing strategy’

The Top Reasons to Implement a Digital Marketing Strategy

Years in the past, advertising and marketing revolved around magazines, television, radio, and newspapers. As the world becomes a more digital place, businesses are being tasked with the need to connect to and reach their audiences on the digital landscape. When you break it down to the simplest definition, digital marketing means using the Internet…

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Data-Driven Analysis and Digital Marketing Today

Data-Driven Analysis and Digital Marketing Today

In today’s largely digital world, it should come as no surprise that data is one of your most valuable resources when it comes to marketing. When you have the right information available to you, you can use it to build repeatable and scalable marketing processes. This is something that is currently changing the online commerce…

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5 Ways to Dominate in Your Industry with Digital Marketing

Does the title of this article make you feel uncomfortable? Perhaps the idea of “dominating” seems too strong? It shouldn’t. According to Forbes, “For businesses to compete in today’s digital landscape, companies need more than just an established online presence to attract new customers and retain clients.” That sounds a lot like a polite way…

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Digital Marketing Strategies and Tactics | 2018 Edition

If you are attentive to shifts in marketing, you know that the paradigm for online or digital marketing changes from year to year. Whatever steps you have taken thus far, and whatever results they have yielded, are unlikely to net the same returns in the coming year. As writer Scott Oldford said in an article…

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How Digital Marketing Has Evolved

How Digital Marketing Has Evolved

It is entirely possible to say that digital marketing could not develop until search engines like Google appeared, too. That was only back in 1998, but digital marketing since then has evolved in some profound ways. Veering distinctly away from what many had seen as classic marketing (print ads, brochures and pamphlets, yellow page ads…

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Do You Need To Rethink The Way Your Business Uses Social Media?

The use of social media in any business’ marketing scheme is mandatory these days. Many people are so tied into the Internet that they are rarely exposed to the traditional venues for marketing such as print media, radio or even cable television. Unfortunately, while many businesses have recognized the need to incorporate social media into…

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