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SEO, or search engine optimization is a familiar phrase to anyone with a business. As the key component to your success, it has to be done with attention to many factors. Unfortunately, just as digital marketing strategies change from year to year (and in some cases even more often) to adjust to the changes in…

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Have you noticed recently that your website’s pages are not getting the kind of traffic that they used to? Are your rankings up, but traffic is at an all-time low? Or, are you seeing a big dip in both? This can be a very frustrating situation for any business owner, especially when this kind of…

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Your Most Important Practices for Blogging

Blogging is as important to a business or site as a website, a strong brand, and focusing on superior customer service. That means you have to know the most important practices for blogging to ensure the best results. It is easy to break down that list of the most important practices for blogging into a…

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Unknown Ways to Leverage Your Content

Your content is the end result of research and focus. After all, you have to find out what keywords to use. You have to develop a strong “voice” that sets you apart from the competition. You have to be sure that your content enhances and builds your brand. And you have to produce it, and…

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Never underestimate the power of Adwords. Adwords allow you to get your campaigns in front of a huge potential audience via Google. The search engine giant takes up 33% of global digital ad revenue. Which means that there are a ton of advertisers out there who know exactly what to do when it comes to…

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Pinterest is often one of the most overlooked social media websites there is, which is a problem for many types of businesses. Gone are the days when Pinterest was filled with only a specific type of clientele – these days, more than 67% of Pinners are under 40, and men have been joining Pinterest at…

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