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Stop Wasting Time With Reputation Management

About that title…it’s not exactly solid business advice. In fact, you shouldn’t give it even an iota of validity. In this era of everything online, it is far more important to pay attention to your company’s reputation, or your own professional reputation, than ever before. It is also more difficult than ever before, and because…

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How Digital Marketing Has Evolved

It is entirely possible to say that digital marketing could not develop until search engines like Google appeared, too. That was only back in 1998, but digital marketing since then has evolved in some profound ways. Veering distinctly away from what many had seen as classic marketing (print ads, brochures and pamphlets, yellow page ads…

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How to Make Your Brand Stand Out

What is your brand? Well, that alone could take hundreds of words to explain, but let’s try to clarify. Your brand is your business identity online and offline. What many experts say is that your brand is what people “feel” when they use your business. It is what they feel when they interact with it.…

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instagram-marketing

With the ongoing evolution of content marketing and social media knowing what platforms to market on is very important. Businesses should always be looking for new ways to engage their customers and attract new ones. Social media is the best way to do that. However, some platforms are more user friendly than others. Instagram, for…

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Your business’ reputation may be one of its most important assets.  As part of your business’ Internet marketing plan, you should know how you will go about protecting and cultivating the online reputation of your business in the face of negative comments and online reviews?  There is not necessarily one correct answer to this question. …

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Blogging may become a more important part of an Internet marketing plan for some businesses than others. You may find that blogging makes particular sense for your business if your blog can be incorporated seamlessly into your online presence. A business blog may make sense for your business if you find yourself repeatedly explaining the…

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