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If you are attentive to shifts in marketing, you know that the paradigm for online or digital marketing changes from year to year. Whatever steps you have taken thus far, and whatever results they have yielded, are unlikely to net the same returns in the coming year. As writer Scott Oldford said in an article…

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What would you expect if Santa used email marketing? The new world of email has reached children at such a young age that they can now email him instead of sending the traditional hand written letter! So obviously Santa has email up in the North Pole or how else would he be getting those letters…

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