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Data-Driven Analysis and Digital Marketing Today

In today’s largely digital world, it should come as no surprise that data is one of your most valuable resources when it comes to marketing. When you have the right information available to you, you can use it to build repeatable and scalable marketing processes. This is something that is currently changing the online commerce…

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7 Reasons Digital Companies Should Have a Loyalty Rewards Program

If you think of a loyalty rewards program as an outdated tool used by grocery stores and clothing outlets, think again. This marketing tactic is still very much alive, and can have many benefits for a digital-only company as well. Whether you choose to offer discounts for repeat sales, a redeemable point system for reviews,…

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How Digital Marketing Has Evolved

It is entirely possible to say that digital marketing could not develop until search engines like Google appeared, too. That was only back in 1998, but digital marketing since then has evolved in some profound ways. Veering distinctly away from what many had seen as classic marketing (print ads, brochures and pamphlets, yellow page ads…

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It’s the first few weeks of 2017 and digital marketers everywhere are looking to a new year with excitement. By now you should have reviewed the lessons learned in 2016 and used those to draft a few ideas for how your company will succeed in digital marketing in 2017. This year should be about staying…

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