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Current Digital Marketing Trends Emphasize Social Media Advertising

Current Digital Marketing Trends Emphasize Social Media Advertising Current Digital Marketing Trends Emphasize Social Media Advertising Social media advertising… just what does that phrase mean? Most of us know right away when a promotional item appears in our newsfeed or stream, and it is why many business owners equate this trend with little more than…

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Is Your Website Ready for Voice Searches?

Is Your Website Ready for Voice Searches? Is Your Website Ready for Voice Searches? It doesn’t matter if your customers prefer to ask Siri or Alexa, the fact of the matter is that voice searches are becoming more and more popular. People love the ease of being able to ask Alexa to “set a timer…

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Social Media Trends You Can Expect in 2019

In today’s world, instant gratification is the new normal. You can get your packages delivered the same day, and when you want a snack in the middle of the night, a few swipes on an app can have a burger on your doorstep in a matter of minutes. Plus, movies and TV shows can be…

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Should Your Social Media Strategy Include LinkedIn

Often overlooked for the more popular social media channels, nevertheless, LinkedIn can be a powerful marketing tool for your business. It has over 65 million users, and the average income of those users is in the six figures per household. That means there is a lot of buying power in this one platform. Get Started…

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What Do Whiteboard Explainer Videos do for a Company’s SEO?

Okay, let’s just jump right to the focal point of this article: Your audience wants videos…they prefer them. Now, you might be ready to argue that your audience wants data, graphical illustrations of your points, or blocks of text that allow you to make your point and for them to comprehend your meaning. No…they don’t.…

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Do You Sitemap? Why You Should

If you spend a great deal of time online, you have probably found the option of a sitemap helpful. The sitemap lists almost all of the content on a site, and is defined by experts as “a simple directory or guide that holds information along with other details on web pages that are contained on…

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Do I Really Need to Perform an SEO Audit on my Website Every Year?

I recently had a new client of mine ask why he needed an SEO audit performed on his website every year. My response was the first thing to understand is that an SEO audit will identify problem areas on your website that need improvement. Secondly, an effective audit will keep your website up-to-date with the…

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Facebook, Instagram and Buying Through Social Media

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Stop Wasting Time With Reputation Management

About that title…it’s not exactly solid business advice. In fact, you shouldn’t give it even an iota of validity. In this era of everything online, it is far more important to pay attention to your company’s reputation, or your own professional reputation, than ever before. It is also more difficult than ever before, and because…

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Data-Driven Analysis and Digital Marketing Today

In today’s largely digital world, it should come as no surprise that data is one of your most valuable resources when it comes to marketing. When you have the right information available to you, you can use it to build repeatable and scalable marketing processes. This is something that is currently changing the online commerce…

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