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5 Ways to Improve Your Digital Marketing Strategy

5 Ways to Improve Your Digital Marketing Strategy 5 Ways to Improve Your Digital Marketing Strategy Being a small business owner means juggling a lot of plates at one time, and there is virtually no margin for error. You have limited resources, especially the two big ones: money and time. Plus, in most cases, there…

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Content Planning and Content Strategy…Are They the Same?

Do you find yourself using the phrases content strategy and content planning interchangeably? If so, you need to adjust your perception of those terms. They are not the same, and one expert has even suggested that we might soon drop the term “content” from content marketing altogether, since it is positioned to become the main…

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Unless your business is marketing, you probably don’t want to dedicate many hours to the activities associated with it. Yet, a Small Business Trends report from 2017 indicated that most business owners spend around 20 hours each week on marketing. Although that same report noted that the “effort has paid dividends across several metrics…” the…

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