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Posts Tagged ‘digital marketing 2018’

What Do Whiteboard Explainer Videos do for a Company’s SEO?

What Do Whiteboard Explainer Videos do for a Company’s SEO?

Okay, let’s just jump right to the focal point of this article: Your audience wants videos…they prefer them. Now, you might be ready to argue that your audience wants data, graphical illustrations of your points, or blocks of text that allow you to make your point and for them to comprehend your meaning. No…they don’t.…

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Do You Sitemap? Why You Should

Do You Sitemap? Why You Should

If you spend a great deal of time online, you have probably found the option of a sitemap helpful. The sitemap lists almost all of the content on a site, and is defined by experts as “a simple directory or guide that holds information along with other details on web pages that are contained on…

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Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Content Planning and Content Strategy…Are They the Same?

Content Planning and Content Strategy…Are They the Same?

Do you find yourself using the phrases content strategy and content planning interchangeably? If so, you need to adjust your perception of those terms. They are not the same, and one expert has even suggested that we might soon drop the term “content” from content marketing altogether, since it is positioned to become the main…

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5 Ways to Dominate in Your Industry with Digital Marketing

Does the title of this article make you feel uncomfortable? Perhaps the idea of “dominating” seems too strong? It shouldn’t. According to Forbes, “For businesses to compete in today’s digital landscape, companies need more than just an established online presence to attract new customers and retain clients.” That sounds a lot like a polite way…

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Why Successful Companies Hire an Agency for Marketing

Your company, large or small, is already up and running. In fact, it is already going along smoothly and efficiently. If that is so, why would you need to hire a marketing agency? There are actually several reasons that this is a wise and financially sound step. Inc. Magazine has this to say about the…

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Digital Marketing Strategies and Tactics | 2018 Edition

If you are attentive to shifts in marketing, you know that the paradigm for online or digital marketing changes from year to year. Whatever steps you have taken thus far, and whatever results they have yielded, are unlikely to net the same returns in the coming year. As writer Scott Oldford said in an article…

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Digital Marketing Strategies | 2018 Edition

If you are attentive to shifts in marketing, you know that the paradigm for online or digital marketing changes from year to year. Whatever steps you have taken thus far, and whatever results they have yielded, are unlikely to net the same returns in the coming year. As writer Scott Oldford said in an article…

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Don’t Ignore the Value of Video Marketing

Don't Ignore the Value of Video Marketing

Do you know many statistics associated with online videos? For example, according to Cisco, “Video already makes up 64 percent of all internet traffic…and its forecast to grow to 80 percent of all traffic by 2019.” That means any site not yet incorporating video into its content is going to miss out. And this is…

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