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Posts Tagged ‘digital marketing’

3 Lesser-Known SEO Trends for 2019

3 Lesser-Known SEO Trends for 2019

What are the keys to SEO? By now, most of us are starting to understand the meaning of the acronym SEO (search engine optimization) and why it is important to businesses and organizations of all kinds. If you want to succeed at nearly any endeavor that occurs online, then it means doing so via optimal…

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The Top Reasons to Implement a Digital Marketing Strategy

Years in the past, advertising and marketing revolved around magazines, television, radio, and newspapers. As the world becomes a more digital place, businesses are being tasked with the need to connect to and reach their audiences on the digital landscape. When you break it down to the simplest definition, digital marketing means using the Internet…

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5 Ways to Improve Your Digital Marketing Strategy

5 Ways to Improve Your Digital Marketing Strategy

Being a small business owner means juggling a lot of plates at one time, and there is virtually no margin for error. You have limited resources, especially the two big ones: money and time. Plus, in most cases, there is no soft place to land should you fall. And that is why it is imperative…

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Facebook Ads Not Performing? Here’s Why

So, you’ve created the perfect Facebook ad. The photos are good, and you’ve perfected your copy. Yet, it just isn’t getting the conversions you want. The impressions are where you want them to be, and people are clicking…but no one is buying. It leaves you scratching your head, wondering what you did wrong. If you…

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Is Your Website Ready for Voice Searches?

Is Your Website Ready for Voice Searches?

It doesn’t matter if your customers prefer to ask Siri or Alexa, the fact of the matter is that voice searches are becoming more and more popular. People love the ease of being able to ask Alexa to “set a timer for twenty minutes” or tell Siri to “add an appointment to my calendar.” It…

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Should You Use Influencers or Social Media Management

Should You Use Influencers or Social Media Management

Advice about boosting your presence on social media, as part of your marketing efforts, is available everywhere. It is the “dime a dozen” sort of item you can find using a simple Google search, and not much of it can help you build or execute effective plans. While you can use the free online details…

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Planning for Gen Z

Planning for Gen Z

Most companies tend to spend the bulk of their marketing dollars trying to snag the millennial shopper. This really isn’t that surprising, however, since the millennial age group totals more than 70 million potential shoppers, and they have the most buying power at the moment. Yet, as Generation Z members come of age, it is…

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Social Media 101

Social Media 101

It seems that everyone is on social media nowadays. It is virtually unavoidable no matter your business type. However, for many business owners, the world of social media can be a bit confusing. You may think that they are all the same or that one strategy will cover all of your platforms, but that just…

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