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Do I Really Need to Perform an SEO Audit on my Website Every Year?

I recently had a new client of mine ask why he needed an SEO audit performed on his website every year. My response was the first thing to understand is that an SEO audit will identify problem areas on your website that need improvement. Secondly, an effective audit will keep your website up-to-date with the…

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Content Planning and Content Strategy…Are They the Same?

Do you find yourself using the phrases content strategy and content planning interchangeably? If so, you need to adjust your perception of those terms. They are not the same, and one expert has even suggested that we might soon drop the term “content” from content marketing altogether, since it is positioned to become the main…

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“I did not start this business to focus on marketing! I started it because I love to…” That is a very common statement by millions of business owners around the globe. They typically say this after spending a few days or even weeks and months tackling the many tasks associated with marketing. They blog, they…

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A Checklist for Optimizing Your Website for SEO

You know about SEO, right? It can be hard to be sure you do because it is such a complex issue and changes all of the time. It starts with the algorithm used by search engines like Google. It is an equation that determines where your website turns up in SERPs, search engine results pages,…

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Your Most Important Practices for Blogging

Blogging is as important to a business or site as a website, a strong brand, and focusing on superior customer service. That means you have to know the most important practices for blogging to ensure the best results. It is easy to break down that list of the most important practices for blogging into a…

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Unknown Ways to Leverage Your Content

Your content is the end result of research and focus. After all, you have to find out what keywords to use. You have to develop a strong “voice” that sets you apart from the competition. You have to be sure that your content enhances and builds your brand. And you have to produce it, and…

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It goes like this, you pay a fee, and for that fee you will get an e-commerce website that most of the time produces articles, videos, and news or basically any content you would find on a regular website. You will get a fully functioning website without all the time and effort it takes to…

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You probably already know that SEO and content marketing aren’t one-time efforts. To get more traffic and more conversions, you need to continuously improve your search engine optimization, and that means you need relevant, interesting content that will put you on the radar for both Google and your customers. That’s where good content planning can…

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The Internet today is a sea of content. In order to navigate this sea, users have become adept at filtering out any unwanted content and focusing strictly on what they are looking for at that moment. This glut of content has caused most of us to develop short attention spans. If content is not extremely…

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