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Posts Tagged ‘blog’

Do You Sitemap? Why You Should

Do You Sitemap? Why You Should

If you spend a great deal of time online, you have probably found the option of a sitemap helpful. The sitemap lists almost all of the content on a site, and is defined by experts as “a simple directory or guide that holds information along with other details on web pages that are contained on…

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Content Planning and Content Strategy…Are They the Same?

Content Planning and Content Strategy…Are They the Same?

Do you find yourself using the phrases content strategy and content planning interchangeably? If so, you need to adjust your perception of those terms. They are not the same, and one expert has even suggested that we might soon drop the term “content” from content marketing altogether, since it is positioned to become the main…

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Backlinks for the SEO Beginner

“I did not start this business to focus on marketing! I started it because I love to…” That is a very common statement by millions of business owners around the globe. They typically say this after spending a few days or even weeks and months tackling the many tasks associated with marketing. They blog, they…

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Digital Marketing Strategies and Tactics | 2018 Edition

If you are attentive to shifts in marketing, you know that the paradigm for online or digital marketing changes from year to year. Whatever steps you have taken thus far, and whatever results they have yielded, are unlikely to net the same returns in the coming year. As writer Scott Oldford said in an article…

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Proven Search Engine Optimization Strategies for 2018

SEO, or search engine optimization is a familiar phrase to anyone with a business. As the key component to your success, it has to be done with attention to many factors. Unfortunately, just as digital marketing strategies change from year to year (and in some cases even more often) to adjust to the changes in…

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Digital Marketing Strategies | 2018 Edition

If you are attentive to shifts in marketing, you know that the paradigm for online or digital marketing changes from year to year. Whatever steps you have taken thus far, and whatever results they have yielded, are unlikely to net the same returns in the coming year. As writer Scott Oldford said in an article…

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A Checklist for Optimizing Your Website for SEO

A Checklist for Optimizing Your Website for SEO

You know about SEO, right? It can be hard to be sure you do because it is such a complex issue and changes all of the time. It starts with the algorithm used by search engines like Google. It is an equation that determines where your website turns up in SERPs, search engine results pages,…

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How to Make Your Brand Stand Out

How to Make Your Brand Stand Out

What is your brand? Well, that alone could take hundreds of words to explain, but let’s try to clarify. Your brand is your business identity online and offline. What many experts say is that your brand is what people “feel” when they use your business. It is what they feel when they interact with it.…

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3 Ways to Earn Actual Backlinks Worth Having

The longer you own a commercial website, the higher the probability someone will contact your company to explain that they have the secret to tons and tons of traffic: backlinks. Now, to be clear, they’re not wrong. Receiving backlinks to your website is one of the most effective ways to earn a spot in Google’s…

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The 12 Internet Marketing Days of Christmas

The 12 internet marketing days of Christmas has provided our social media followers with 12 great tips about social media and SEO best practices. These tips would hopefully help you become more successful in your day to day lives at work and outside of work. We understand that they may become confusing at times so…

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