In today’s world, instant gratification is the new normal. You can get your packages delivered the same day, and when you want a snack in the middle of the night, a few swipes on an app can have a burger on your doorstep in a matter of minutes. Plus, movies and TV shows can be streamed on demand.
This instant gratification culture is why, as a business, you need to make sure your social media game is strong. Simply using a scheduler to update your account a few times a day is not going to cut it going forward. Your brand will need to be active and engaged to build (and keep) your loyal customer base. Here are a few social media trends that you can expect to see in 2019:
Social Media Influencers Will Be Even More Crucial
Research is showing that younger consumers prefer endorsements from “peers” as opposed to celebrities. This can be good news for companies because often influencers are easier on the budget than hiring a celebrity. Not to say that they all come cheap, but it is a more accessible avenue for budgets of all sizes.
In order to make this strategy work for your business, you need to choose influencers that will be relevant to your niche. The working agreements may include commisions or free products for your influencer in exchange for organic advertisements. Don’t confuse these relationships with friendships, however, this is definitely a B2B situation.
Start Thinking Short
Content that is short-lived is really booming right now. Snapchat and Instagram stories are being used by hundreds of millions of viewers. As a business, you need to understand and start implementing a short-lived content strategy.
The different platforms have different types of content that do well. For example, on Snapchat the best use is the “behind the scenes” look. Instagram stories can be used to create a call-to-action with a series of slides and videos. It will take a bit of planning and strategy to make good use of them, but it is definitely something that you should be implementing in the new year.
Listening to Your Customer Base
Social Listening is the process of using certain tools to track and “listen” to what people are saying about your company in their various online spaces. You can use these tools to set alerts for your desired keywords. It will help you follow the conversations that are being had about your products or just relevant topics within your niche.
This is a super valuable tool because it can help you understand what it is that your customers want, and what it is that they don’t want. It can help guide your business and social media strategies.
At SOAP Media, we provide social media management to keep you at the forefront of all the emerging trends. Your business will have a content strategy that will put you in front of your potential customers and keep them engaged. We can tailor a plan, especially for your business creating the content that you need to really succeed.