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Paid Advertising

Today it’s not about ‘getting the traffic’ — it’s about ‘getting the targeted and relevant traffic

We believe there are two pillars for being a successful PPC marketer in a world where Artificial Intelligence takes over.

  1. Have a plan for your business
  2. Focus on having the best process for leveraging AI

Understand the technology so you can spot opportunities faster. While ranking highly in organic search results is a critical consideration, you need to do more to ensure the success of your business. Paid advertising allows you to hone in on your target audience, incite curiosity, and entice them to visit your website. Of course, paid advertising through platforms like Google’s AdWords, or social networks like Facebook and LinkedIn must be done correctly if you’re to achieve the results you want. At Soap Media, we have the expertise necessary to not only start highly-targeted paid advertising campaigns, but to manage them throughout the duration.

Paid advertising campaigns can be incredibly beneficial, but if not done correctly, they can become costly failures. You also need to ensure you’re targeting the right audience, with the right keywords, and the right message. Anything less will reduce the results you see from any campaign. Our experience ensures that you’re targeting the right keywords, utilizing the right ad copy, reaching the right audience, and not blowing your entire budget in one go. If you’re ready to learn more about how paid advertising can help your business grow and succeed, contact Soap Media today.


  • Keyword Research
  • Account Setup
  • Landing Page Development
  • Campaign Launch
  • Campaign Assessment
  • Analysis and Feedback
  • A/B Testing
  • Monitoring
  • Monthly reports

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