Skip to content

Missing Meta Descriptions

What is it?

Though meta descriptions don't have a direct influence on rankings, they are used by search engines to display your page's description in search results. A good description helps users know what your page is about and encourages them to click on it. If your page's meta description tag is missing, search engines will usually display its first sentence, which may be irrelevant and unappealing to users.

How to fix it

In order to gain a higher click-through rate, you should ensure that all of your webpages have meta descriptions that contain relevant keywords.