It doesn’t matter if your customers prefer to ask Siri or Alexa, the fact of the matter is that voice searches are becoming more and more popular. People love the ease of being able to ask Alexa to “set a timer for twenty minutes” or tell Siri to “add an appointment to my calendar.” It seems as if the futuristic world depicted in Star Trek is well on its way to being a reality!
The increase in voice searches means that websites may have to rearrange their keywords and tweak the wording on their pages to keep up with changes. People speak differently than they type. The phrasing is often different which means SEO needs to account for this change.
Initially, you focused on having short-tailed and long-tailed keywords as well as geo identifiers to get your site to show up on that Google search. Then, you had to switch things up to account for the growing number of mobile users. Now, it is time to make a few SEO changes again because voice searches are on the rise.
SEO for Voice
Up to this point, most of your content creation has been devoted to answering the questions that your customers are typing into their search bar. You have been striving to get your site to show up on that all-important first page of results. It is likely that you already understand how important your keywords are for getting those search hits.
Here’s some challenging news: A Google search spits out roughly ten results on that first page, but when a person asks Siri on their iPhone for “coffee shops near me,” she generally gives about three results. It gets even more narrow when someone asks one of the at-home devices like Alexa because she usually sends back just one answer.
That specificity means you will have to get even more exact with your keyword strategy, and you will need to make sure your search engine optimization is precise. As voice searches grow, it is going to become even harder to get your site in front of your potential customers. You will need to shift your focus to creating content that will answer the exact question that potential customers are speaking into their phone or device.
SOAP Media Can Help!
At SOAP Media Inc, we specialize in SEO strategy, and we can help you develop a plan to get your website seen whether your customers are using the trusty search bar or just asking Alexa for a recommendation. We are constantly tracking data and analyzing strategy to produce the best results possible.
As a business owner, you have plenty of things on your plate, and following the ever-evolving algorithms isn’t usually one of them. Using a digital marketing company to help you is the best way to get the results you need without having to hire an entire marketing team of your own. SOAP Media is a full-service SEO agency, and we can help you get the leads you need. You can just sit back and watch your bottom line grow.