SOAP Media uses Data-driven Marketing to extract insights and trends by analyzing company-generated or market-data. Then we translate those insights into actionable decisions based on the numbers (the numbers tell the story). Our goal is to optimize our marketing processes and strategies to cater to changing trends and the unique demands of audiences and consumers by leveraging data to gain deeper insight into what our customers want.
Artificial Intelligence in Marketing is a method of leveraging customer data and AI concepts like machine learning to anticipate you customer's next move and improve the customer journey. Artificial Intelligence in Marketing offers ways to bridge the gap between data science and execution. The process of sifting through and analyzing huge dumps of data is an insurmountable process.
Every business and sale is “touched” by consumers in different ways. It is a fundamental aspect of marketing to know how and where these interactions take place. Businesses should design, construct and execute these interactions to provide a compelling experience for customers and potential customers.
A touchpoint is any point of contact between a buyer and seller. It is what the customer experience cycle or customer decision journey is all about.
Providng Data-driven Marketing to build a better Customer Journey for our clients
Years in the past, advertising and marketing revolved around magazines, television, radio, and newspapers. As the world becomes a more digital place, businesses are being tasked with the need to connect to and reach their audiences on the digital landscape. When you break it down to the simplest definition, digital marketing means using the Internet…Read More
Being a small business owner means juggling a lot of plates at one time, and there is virtually no margin for error. You have limited resources, especially the two big ones: money and time. Plus, in most cases, there is no soft place to land should you fall. And that is why it is imperative…Read More