Providing Data-driven Marketing to build a better Customer Journey for our clients


Data-driven Marketing and Why It Works

SOAP Media uses Data-driven Marketing to extract insights and trends by analyzing company-generated or market-data. Then we translate those insights into actionable decisions based on the numbers (the numbers tell the story). Our goal is to optimize our marketing processes and strategies to cater to changing trends and the unique demands of audiences and consumers by leveraging data to gain deeper insight into what our customers want.

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing is a method of leveraging customer data and AI concepts like machine learning to anticipate you customer's next move and improve the customer journey. Artificial Intelligence in Marketing offers ways to bridge the gap between data science and execution. The process of sifting through and analyzing huge dumps of data is an insurmountable process.

Understanding Your Customer's Journey

Every business and sale is “touched” by consumers in different ways. It is a fundamental aspect of marketing to know how and where these interactions take place. Businesses should design, construct and execute these interactions to provide a compelling experience for customers and potential customers.

A touchpoint is any point of contact between a buyer and seller. It is what the customer experience cycle or customer decision journey is all about.


Providng Data-driven Marketing to build a better Customer Journey for our clients

10 Ways to Boost Your Website’s Traffic on a Budget

Are you looking to give the traffic to your website a boost without significantly increasing your online marketing and advertising budgets? Here are our favorite budget-friendly ideas to help you get started. 1. Optimize webpage text Search Engine Optimization, or SEO, could increase your website traffic if the text is not already optimized. Ensure that…

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What Do Whiteboard Explainer Videos do for a Company’s SEO?

Okay, let’s just jump right to the focal point of this article: Your audience wants videos…they prefer them. Now, you might be ready to argue that your audience wants data, graphical illustrations of your points, or blocks of text that allow you to make your point and for them to comprehend your meaning. No…they don’t.…

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