Providing Data-driven Marketing to build a better Customer Journey for our clients


Data-driven Marketing and Why It Works

SOAP Media uses Data-driven Marketing to extract insights and trends by analyzing company-generated or market-data. Then we translate those insights into actionable decisions based on the numbers (the numbers tell the story). Our goal is to optimize our marketing processes and strategies to cater to changing trends and the unique demands of audiences and consumers by leveraging data to gain deeper insight into what our customers want.

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing is a method of leveraging customer data and AI concepts like machine learning to anticipate you customer's next move and improve the customer journey. Artificial Intelligence in Marketing offers ways to bridge the gap between data science and execution. The process of sifting through and analyzing huge dumps of data is an insurmountable process.

Understanding Your Customer's Journey

Every business and sale is “touched” by consumers in different ways. It is a fundamental aspect of marketing to know how and where these interactions take place. Businesses should design, construct and execute these interactions to provide a compelling experience for customers and potential customers.

A touchpoint is any point of contact between a buyer and seller. It is what the customer experience cycle or customer decision journey is all about.


Providng Data-driven Marketing to build a better Customer Journey for our clients

Stop Wasting Time With Reputation Management

About that title…it’s not exactly solid business advice. In fact, you shouldn’t give it even an iota of validity. In this era of everything online, it is far more important to pay attention to your company’s reputation, or your own professional reputation, than ever before. It is also more difficult than ever before, and because…

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Data-Driven Analysis and Digital Marketing Today

In today’s largely digital world, it should come as no surprise that data is one of your most valuable resources when it comes to marketing. When you have the right information available to you, you can use it to build repeatable and scalable marketing processes. This is something that is currently changing the online commerce…

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