Don’t Ignore the Value of Video Marketing

Don't Ignore the Value of Video Marketing

Do you know many statistics associated with online videos? For example, according to Cisco, "Video already makes up 64 percent of all internet traffic…and its forecast to grow to 80 percent of all traffic by 2019." That means any site not yet incorporating video into its content is going to miss out. And this is even more accurate if those same sites fail to use video marketing strategies.

For example, YouTube ads are video marketing, but so too is a live video event you host on Facebook or other platforms. And it isn't just YouTube and Facebook where the videos are found. Other statistics that demonstrate the need to pay attention to the use of video marketing include these impressive statistics:

• 87% of online marketers use video content.
• 82% of Twitter users watch video content on Twitter
• One-third of online activity is spent watching video.
• Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco

(via WordStream)

Enormous volumes of video content have already been produced, and to such a degree that we have far exceeded the full volume of TV content ever produced. Yet, what about video content makes it so important?

If you talk to experts, it boils down to the level of engagement that modern consumers have with it. For example, other statistics tell us that more than half of all of the world's marketing experts list video marketing as the type with the best return on investment or ROI. They say it grows their revenue by almost 50% faster than marketing done without video. Even more exciting is the fact that over 60% of consumers will make the purchase or follow the call to action after watching "branded social videos".

Far easier to share, it is also preferred by search engines like Google, and the use of video marketing (when done properly) can dramatically increase your "organic" traffic in SERPs (search engine results pages). And you don't even have to use sound if that is a hurtle because more than 80% of Facebook videos are soundless.

The statistics about the benefits of video marketing just go on and on, and you can anticipate over 95% of your email recipients to click through if that email has a video component. In this year alone, around 13% of total video traffic is going to be due to live video feeds meant as marketing.

There are so many reasons to incorporate video content into your marketing plans. Not only do they give your SEO a boost, but you can be sure that your message is received loud and clear because more than 90% of a message is retained when taken in via video (What about text? Well, that's about 10% of the message!)

If you are eager to learn how to get video marketing incorporated into your overall strategy, get in touch with SOAP Media, helping business owners enjoy online success with a team of experienced experts.

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