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So you own an accounting/bookkeeping firm and everything seems to be going ok. Then one day you notice that the phone has stopped ringing as often, traffic to your website is down and new business is drying up. You’re not a complete idiot so you open up your analytics account and prepare to review the…

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One of the biggest mistakes that a business can make in the PPC funnel is to direct click-throughs to their home page. This is a great way to kill your PPC marketing efforts before you get the sale. Instead, your PPC ads should be leading visitors to a unique landing page, optimized for your PPC…

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So you own a Software company and everything is going well. Business is good but then one day you notice that the phone has stopped ringing, email leads are not coming in as often as they used to, traffic to your website is down and new business is drying up. You’re not completely in the…

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It goes like this, you pay a fee, and for that fee you will get an e-commerce website that most of the time produces articles, videos, and news or basically any content you would find on a regular website. You will get a fully functioning website without all the time and effort it takes to…

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You probably already know that SEO and content marketing aren’t one-time efforts. To get more traffic and more conversions, you need to continuously improve your search engine optimization, and that means you need relevant, interesting content that will put you on the radar for both Google and your customers. That’s where good content planning can…

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The longer you own a commercial website, the higher the probability someone will contact your company to explain that they have the secret to tons and tons of traffic: backlinks. Now, to be clear, they’re not wrong. Receiving backlinks to your website is one of the most effective ways to earn a spot in Google’s…

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Are you looking to give the traffic to your website a boost without significantly increasing your online marketing and advertising budgets? Here are our favorite budget-friendly ideas to help you get started. 1. Optimize webpage text Search Engine Optimization, or SEO, could increase your website traffic if the text is not already optimized. Ensure that…

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SOAP Media is pleased to announce they have achieved official Google Partner status in search advertising and display advertising under the Google Partner program. The status of Google Partner is a marker of trust and quality, given out to companies which meet strict criteria and are capable of displaying an outstanding level of proficiency in…

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Google continues to tweak and update its Search algorithms in an attempt to reward higher-quality websites with higher rankings. If you have found that your site’s ranking has changed recently, the change may be due to the much-publicized recent updates to the Panda algorithm. If the ranking of your site has increased, that indicates that…

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