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So you own a Software company and everything is going well. Business is good but then one day you notice that the phone has stopped ringing, email leads are not coming in as often as they used to, traffic to your website is down and new business is drying up. You’re not completely in the…

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It goes like this, you pay a fee, and for that fee you will get an e-commerce website that most of the time produces articles, videos, and news or basically any content you would find on a regular website. You will get a fully functioning website without all the time and effort it takes to…

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instagram-marketing

With the ongoing evolution of content marketing and social media knowing what platforms to market on is very important. Businesses should always be looking for new ways to engage their customers and attract new ones. Social media is the best way to do that. However, some platforms are more user friendly than others. Instagram, for…

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Pinterest is often one of the most overlooked social media websites there is, which is a problem for many types of businesses. Gone are the days when Pinterest was filled with only a specific type of clientele – these days, more than 67% of Pinners are under 40, and men have been joining Pinterest at…

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Creating successful digital marketing campaigns if no easy feat, especially in a realm that is constantly in flux. From the recent domination of desktop in favor of mobile, to the growing prevalence of digital assistants, the future of digital marketing is forever being revised. In order to keep up then, companies must be well aware…

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SOAP Media is pleased to announce they have achieved official Google Partner status in search advertising and display advertising under the Google Partner program. The status of Google Partner is a marker of trust and quality, given out to companies which meet strict criteria and are capable of displaying an outstanding level of proficiency in…

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Google continues to tweak and update its Search algorithms in an attempt to reward higher-quality websites with higher rankings. If you have found that your site’s ranking has changed recently, the change may be due to the much-publicized recent updates to the Panda algorithm. If the ranking of your site has increased, that indicates that…

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Blogging may become a more important part of an Internet marketing plan for some businesses than others. You may find that blogging makes particular sense for your business if your blog can be incorporated seamlessly into your online presence. A business blog may make sense for your business if you find yourself repeatedly explaining the…

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The 12 internet marketing days of Christmas has provided our social media followers with 12 great tips about social media and SEO best practices. These tips would hopefully help you become more successful in your day to day lives at work and outside of work. We understand that they may become confusing at times so…

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What would you expect if Santa used email marketing? The new world of email has reached children at such a young age that they can now email him instead of sending the traditional hand written letter! So obviously Santa has email up in the North Pole or how else would he be getting those letters…

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