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One of the biggest mistakes that a business can make in the PPC funnel is to direct click-throughs to their home page. This is a great way to kill your PPC marketing efforts before you get the sale. Instead, your PPC ads should be leading visitors to a unique landing page, optimized for your PPC…

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So you own a Software company and everything is going well. Business is good but then one day you notice that the phone has stopped ringing, email leads are not coming in as often as they used to, traffic to your website is down and new business is drying up. You’re not completely in the…

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You probably already know that SEO and content marketing aren’t one-time efforts. To get more traffic and more conversions, you need to continuously improve your search engine optimization, and that means you need relevant, interesting content that will put you on the radar for both Google and your customers. That’s where good content planning can…

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The longer you own a commercial website, the higher the probability someone will contact your company to explain that they have the secret to tons and tons of traffic: backlinks. Now, to be clear, they’re not wrong. Receiving backlinks to your website is one of the most effective ways to earn a spot in Google’s…

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There is nothing worse than being asked for coffee and having to hear a sales pitch. The best relationships are not usually built like this. It’s about actually talking to the person and learning from one another. I was just sitting down with Terry Lipovski an executive coach here in Ottawa and by the end…

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If you’ve been doing your best to generate traffic this year but haven’t had much luck, don’t worry. We’re about to show you four tips you may have been following that are no good. Once you ditch them, things should improve quickly. Keyword Stuffing Oddly enough, this “tactic” has somehow managed to survive over the…

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That’s right, only 8.5% of searchers ever see page 2 of a Google search screen. If your website isn’t on page 1 of Google then you probably aren’t performing regular SEO tasks, or you’re doing them wrong! For those that don’t know, SEO stands for SEARCH ENGINE OPTIMIZATION. Wikipedia defines SEO as “the process of…

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Are you looking to give the traffic to your website a boost without significantly increasing your online marketing and advertising budgets? Here are our favorite budget-friendly ideas to help you get started. 1. Optimize webpage text Search Engine Optimization, or SEO, could increase your website traffic if the text is not already optimized. Ensure that…

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Well, for those that don’t know, SEO stands for SEARCH ENGINE OPTIMIZATION. Wikipedia defines SEO as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”. Bottom-line, SEO is part of the overall marketing strategy that is pivotal in getting your website found online. How do…

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