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It’s the first few weeks of 2017 and digital marketers everywhere are looking to a new year with excitement. By now you should have reviewed the lessons learned in 2016 and used those to draft a few ideas for how your company will succeed in digital marketing in 2017. This year should be about staying…

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instagram-marketing

With the ongoing evolution of content marketing and social media knowing what platforms to market on is very important. Businesses should always be looking for new ways to engage their customers and attract new ones. Social media is the best way to do that. However, some platforms are more user friendly than others. Instagram, for…

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Never underestimate the power of Adwords. Adwords allow you to get your campaigns in front of a huge potential audience via Google. The search engine giant takes up 33% of global digital ad revenue. Which means that there are a ton of advertisers out there who know exactly what to do when it comes to…

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The longer you own a commercial website, the higher the probability someone will contact your company to explain that they have the secret to tons and tons of traffic: backlinks. Now, to be clear, they’re not wrong. Receiving backlinks to your website is one of the most effective ways to earn a spot in Google’s…

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There is nothing worse than being asked for coffee and having to hear a sales pitch. The best relationships are not usually built like this. It’s about actually talking to the person and learning from one another. I was just sitting down with Terry Lipovski an executive coach here in Ottawa and by the end…

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Are you looking to give the traffic to your website a boost without significantly increasing your online marketing and advertising budgets? Here are our favorite budget-friendly ideas to help you get started. 1. Optimize webpage text Search Engine Optimization, or SEO, could increase your website traffic if the text is not already optimized. Ensure that…

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Well, for those that don’t know, SEO stands for SEARCH ENGINE OPTIMIZATION. Wikipedia defines SEO as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”. Bottom-line, SEO is part of the overall marketing strategy that is pivotal in getting your website found online. How do…

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SOAP Media is pleased to announce they have achieved official Google Partner status in search advertising and display advertising under the Google Partner program. The status of Google Partner is a marker of trust and quality, given out to companies which meet strict criteria and are capable of displaying an outstanding level of proficiency in…

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The sales funnel is an illustrative representation of how each customer travels from the point of first becoming aware of your business or product, to the point of making a purchase. It is used to exemplify the concept that you generally need to make a large number of people aware of your business in order…

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