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So you own a Software company and everything is going well. Business is good but then one day you notice that the phone has stopped ringing, email leads are not coming in as often as they used to, traffic to your website is down and new business is drying up. You’re not completely in the…

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Never underestimate the power of Adwords. Adwords allow you to get your campaigns in front of a huge potential audience via Google. The search engine giant takes up 33% of global digital ad revenue. Which means that there are a ton of advertisers out there who know exactly what to do when it comes to…

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You probably already know that SEO and content marketing aren’t one-time efforts. To get more traffic and more conversions, you need to continuously improve your search engine optimization, and that means you need relevant, interesting content that will put you on the radar for both Google and your customers. That’s where good content planning can…

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That’s right, only 8.5% of searchers ever see page 2 of a Google search screen. If your website isn’t on page 1 of Google then you probably aren’t performing regular SEO tasks, or you’re doing them wrong! For those that don’t know, SEO stands for SEARCH ENGINE OPTIMIZATION. Wikipedia defines SEO as “the process of…

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Well, for those that don’t know, SEO stands for SEARCH ENGINE OPTIMIZATION. Wikipedia defines SEO as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”. Bottom-line, SEO is part of the overall marketing strategy that is pivotal in getting your website found online. How do…

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SOAP Media is pleased to announce they have achieved official Google Partner status in search advertising and display advertising under the Google Partner program. The status of Google Partner is a marker of trust and quality, given out to companies which meet strict criteria and are capable of displaying an outstanding level of proficiency in…

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Blogging may become a more important part of an Internet marketing plan for some businesses than others. You may find that blogging makes particular sense for your business if your blog can be incorporated seamlessly into your online presence. A business blog may make sense for your business if you find yourself repeatedly explaining the…

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While the holidays are still several weeks away, those last weeks always seem to fly by too quickly. Having your holiday marketing plan in place in advance can enable you to focus on other aspects of your business during the busy holiday season. While the holidays are a particularly important time of year for retail-based…

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It wasn’t so long ago that all media advertising used the same basic method. Think of the medieval town crier and how he was essentially the same as a TV or radio broadcast today. The message originates from a single point and is disseminated to an audience. The connections can be mapped as a group…

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