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The Best Adirondack Chair AN E-COMMERCE CASE STUDY

The Best Adirondack Chair AN E-COMMERCE CASE STUDY

"SOAP Media aided The Best Adirondack Chair Company to increase their website traffic by 216% in only 3 months"

Increased TRAFFIC by
%
Increased NEW USERS by
%
Increased PAGE VIEWS by
%
Increased CONVERSIONS by over
%

"SOAP Media aided The Best Adirondack Chair Company to increase their website traffic by 216% in only 3 months"

Increased TRAFFIC by
%
Increased NEW USERS by
%
Increased PAGE VIEWS by
%
Increased CONVERSIONS by
%
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Executive Summary


As well as capitalizing on The Best Adirondack Chair Company’s short-term growth spurt we also needed to think about the long-term, planning and implementing a campaign that would engage potential customers for years to come.

Like many fast-growing businesses, The Best Adirondack Chair Company needed our help to identify the right tools, tactics, and technologies to employ to effectively scale up their marketing. To achieve this we integrated ourselves into Merivale Vision Care’s existing structure, produced a strategic approach that would enable the organization to outgrow the competition.

This approach was inherently holistic, joining together a spectrum of digital marketing strategies including SEO, content creation, pay per clicks ads, lead generation, customer journey mapping, and much more.

Though there were a variety of moving parts to the campaign, they were all driven by the aim to boost The Best Adirondack Chair Company’s reputation, positioning them as a trusted brand among potential customers.

Who is The Best Adirondack Chair Company?


The history of the Best Adirondack Chair began in 1955 when Gérard Bruneau decided to supplement his income by making quality garden swings.

The history of the Best Adirondack Chair began in 1955 when Gérard Bruneau decided to supplement his income by making quality garden swings. As time progressed, Mr. Bruneau began making other wood furniture slowly amassing hundreds of quality pieces of furniture for many happy and satisfied clients. As Gérard worked in his workshop, his young and curious son, François, attentively watched his father and slowly learned the craft of furniture making.

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Challenges and Objectives


In the past, customers learned about The Best Adirondack Chair from word of mouth and paid ads. Organic search traffic was almost non-existent as very little effort was ever put towards ranking the website for their targeted keywords.

Over the past 64 years, The Best Adirondack Chair has exploded from a start-up to a high-growth leader in the eyeglass industry.

After leveraging the full power of SOAP Media's content marketing strategy, The Best Adirondack Chair's organic traffic increased by 216%. The Best Adirondack Chair Company now relies on SOAP Media's holistic marketing approach to ensure the customer journey is seamless from their first visit to their final purchase.

Increased WEBSITE TRAFFIC by
%
Increased NEW USERS by
%
Increased CONVERSIONS by
%

How Did We Help?


To deliver on both The Best Adirondack Chair Company’s long and short-term goals we focused on thought leadership, lead generation, and customer intelligence. Some of the key tactics we employed included:

Pay-per-click (PPC)
We scaled The Best Adirondack Chair Company’s existing PPC strategy to direct traffic to key lead-gen landing pages and capture users searching for retargeting-related terms. Managing The Best Adirondack Chair Company’s PPC budget meant tracking their cost-per-lead diligently to make sure they were achieving the desired ROI. If a campaign or ad group was not performing, budget was allocated to another channel that was converting at the desired cost-per-acquisition.

SEO
We worked to improve keyword density on the The Best Adirondack Chair Company site, and incorporate targeted key phrases through content optimization. A well-executed SEO strategy meant that the organization wouldn’t just reap the rewards now, but for years to come.

Analytics
Analytics are key for any business that wants to make sure its marketing is pulling its weight. To meet The Best Adirondack Chair Company’s fast-changing needs, SOAP Media fine-tuned their analytics account to measure the impact on website users and used UX tracking to ensure site navigation stayed smooth. We optimized for conversions using Hotjar heat mapping software, and coordinated with Google Analytics to track data for multiple pages and conversions.

"Over the past 2 years working with SOAP Media they have increased our website traffic by over 204%!"

THe Best Adirondack Chair Company

Increased PAGE VIEWS by
%

Results


Our work with The Best Adirondack Chair Company was focused on generating a short-term boost to visibility while at the same time building for long-term success. We also needed to help the business rapidly scale their marketing both in size and in reach across a number of different channels.

Our custom Google Analytics configuration allows us to track specific metrics to ensure that their digital presence is resonating with users and attracting new customers.

By taking a strategic approach that holistically joined together a range of marketing techniques we were able to help The Best Adirondack Chair Company outgrow their competitors and cement their position within the marketplace.

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