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Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

By Hannah Pelkey-MacDonald | Oct 15, 2018

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Content Planning and Content Strategy…Are They the Same?

Content Planning and Content Strategy…Are They the Same?

By Ed MacDonald | Oct 10, 2018

Do you find yourself using the phrases content strategy and content planning interchangeably? If so, you need to adjust your perception of those terms. They are not the same, and one expert has even suggested that we might soon drop the term “content” from content marketing altogether, since it is positioned to become the main…

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Now More Than Ever Look to Instagram

Now More Than Ever Look to Instagram

By Hannah Pelkey-MacDonald | Sep 24, 2018

In what journalists are calling the “Facebook exodus,” around 26% of users age 18 to 26 have deleted the app from their phones and ceased to use the once-ranking social media platform. And even those who have not deleted it entirely have taken lengthy breaks of “several weeks or more” during 2018, says a recent…

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Stop Wasting Time With Reputation Management

Stop Wasting Time With Reputation Management

By Ed MacDonald | Sep 17, 2018

About that title…it’s not exactly solid business advice. In fact, you shouldn’t give it even an iota of validity. In this era of everything online, it is far more important to pay attention to your company’s reputation, or your own professional reputation, than ever before. It is also more difficult than ever before, and because…

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Data-Driven Analysis and Digital Marketing Today

Data-Driven Analysis and Digital Marketing Today

By Ed MacDonald | Aug 28, 2018

In today’s largely digital world, it should come as no surprise that data is one of your most valuable resources when it comes to marketing. When you have the right information available to you, you can use it to build repeatable and scalable marketing processes. This is something that is currently changing the online commerce…

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4 Tips for Better Mobile SEO for Your Small Business

4 Tips for Better Mobile SEO for Your Small Business

By Jesse Perreault | Aug 20, 2018

The world has gone mobile. Mobile Internet access outpaced desktop Internet access for the first time ever back in 2017, and so far, 2018 has been no exception to the trend. More and more, consumers are using their smartphones to research products and businesses, and to locate companies in their immediate area. If you’re not…

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5 Things Business Owners Need to Know about Local SEO

5 Things Business Owners Need to Know about Local SEO

By Jesse Perreault | Aug 14, 2018

When you think of SEO, chances are good that you think of things like page content optimization for industry-related keywords, or perhaps even image alt tag optimization. Those are certainly part of the equation, but for local business owners, there’s more to know. Local SEO has become incredibly important to master, and many business owners…

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Reasons You Must Add Video to Your Marketing Plan

Reasons You Must Add Video to Your Marketing Plan

By Ed MacDonald | Jul 27, 2018

Digital marketing is evolving at a pace that is quite difficult to match. Each of us has already been exposed to some of the newest techniques, including ads on almost any video we watch, social media marketing, and much more. However, it is video marketing that seems to be taking hold harder and faster than…

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Backlinks for the SEO Beginner

By Jesse Perreault | Jul 19, 2018

“I did not start this business to focus on marketing! I started it because I love to…” That is a very common statement by millions of business owners around the globe. They typically say this after spending a few days or even weeks and months tackling the many tasks associated with marketing. They blog, they…

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Why You Need Live Video Streaming for Your Marketing Strategy

By Ed MacDonald | Jul 3, 2018

It was only two years ago that Facebook launched it’s Live function, and it has since become a staple of many marketing campaigns. As one marketing expert said, “It upped the ante on video marketing in a way that excited companies looking for new ways to attract and engage users.” Of course, you may be…

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