What Does Social Media Do For You?

By Ed MacDonald | Jul 24, 2013

You know that you need to incorporate social media into the overall marketing strategy of your business. What you may have trouble keeping in mind is why social media is so important for your business. At the end of the day, what will you get from using social media marketing? Fortunately, it is a long…

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Do You Need To Rethink The Way Your Business Uses Social Media?

By Ed MacDonald | Jul 9, 2013

The use of social media in any business’ marketing scheme is mandatory these days. Many people are so tied into the Internet that they are rarely exposed to the traditional venues for marketing such as print media, radio or even cable television. Unfortunately, while many businesses have recognized the need to incorporate social media into…

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When Does It Make Sense to Use Instagram for Business?

By Ed MacDonald | Jun 25, 2013

Pinterest and Instagram are both social media tools that allow a person or business to share images with friends, family, clients, customers, suppliers and employees. Pinterest primarily allows the user to share images found on the internet, which makes it easy for a business to share photos that link back to the business’ catalogue or…

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How to Meet Business Goals Through The Use of Social Media

By Ed MacDonald | May 27, 2013

You know that social media is an important marketing tool. But do you understand which  of your business goals can be met through the use of social media? What exactly does social media do for your business? Many small business owners and entrepreneurs understand the importance of setting goals. It is unlikely that you can…

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Get Your Business Found Online Today By Soap Media

By Ed MacDonald | May 26, 2013

Learn what it takes to get your business found online.

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5 Tips For Improving Your Websites SEO

By Ed MacDonald | May 11, 2013
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A Fundamental Shift in Marketing

By Ed MacDonald | Mar 18, 2013

It wasn’t so long ago that all media advertising used the same basic method. Think of the medieval town crier and how he was essentially the same as a TV or radio broadcast today. The message originates from a single point and is disseminated to an audience. The connections can be mapped as a group…

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Why Social Media is Essential to Your Internet Marketing Plan

By Ed MacDonald | Mar 11, 2013

These days, change happens very, very fast. What worked two years ago doesn’t work today, and what was true then isn’t true now. It seems like only that long ago, Facebook and Twitter were just toys for teenagers, and while you may have thought of posting a Facebook profile or opening a Twitter account, you…

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Search Engine Optimization SEO Services in Ottawa

By Ed MacDonald | Mar 6, 2013

Search engine optimization services help increase visibility and drive traffic and sales for online brands and businesses. Here at Soap SEO, we specialise in the latest SEO services, techniques, and strategies proven to help businesses and individuals reach their goals and attain online success. The Soap difference is that we don’t use cookie-cutter SEO solutions.…

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What Financial Service Companies Must Do To Succeed Online

By Ed MacDonald | Jan 25, 2013

So you own a financial service company and everything seems to be going ok. Then one day you notice that the phone has stopped ringing as often, traffic to your website is down and new business is drying up. You’re not a complete fool so you open up your analytics account and prepare to review…

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