Twitter for Business: How To Know Whether To Incorporate Twitter Into Your Marketing Strategy

By Ed MacDonald | Oct 6, 2013

With the great variety of social media platforms available today, it can be necessary for a business, particularly a smaller business, to pick and choose which platforms to incorporate into their marketing strategy. Your business will likely be better served if you choose a couple of social media platforms and become proficient in their use,…

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Strategies for Managing Your Online Reputation

By Ed MacDonald | Sep 8, 2013

Chances are that you work hard to develop and improve your business’ reputation. You are putting constant effort into ensuring that your customers and clients have the best possible experience when dealing with your business. So why would you ignore your business’ online reputation? So many people today are doing business online and researching products…

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Designing A Brand for Your Business Blog

By Ed MacDonald | Aug 28, 2013

A brand can be a combination of names, symbols, tone, style, colour scheme and other features that distinguish your blog from other blogs on similar topics. Why do you need to think about branding your blog? Because readers will perceive your blog as having a brand whether you designed it or not. Chances are that…

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How Should You Structure Your Social Media Team?

By Ed MacDonald | Aug 9, 2013

Most businesses have acknowledged the need to incorporate social media into their marketing and public relations activities. If you are unsatisfied with the results of your business’ social media campaigns to date, you may want to reexamine the structure of your social media team. There are a few questions that you can ask yourself to…

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What Does Social Media Do For You?

By Ed MacDonald | Jul 24, 2013

You know that you need to incorporate social media into the overall marketing strategy of your business. What you may have trouble keeping in mind is why social media is so important for your business. At the end of the day, what will you get from using social media marketing? Fortunately, it is a long…

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Do You Need To Rethink The Way Your Business Uses Social Media?

By Ed MacDonald | Jul 9, 2013

The use of social media in any business’ marketing scheme is mandatory these days. Many people are so tied into the Internet that they are rarely exposed to the traditional venues for marketing such as print media, radio or even cable television. Unfortunately, while many businesses have recognized the need to incorporate social media into…

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When Does It Make Sense to Use Instagram for Business?

By Ed MacDonald | Jun 25, 2013

Pinterest and Instagram are both social media tools that allow a person or business to share images with friends, family, clients, customers, suppliers and employees. Pinterest primarily allows the user to share images found on the internet, which makes it easy for a business to share photos that link back to the business’ catalogue or…

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How to Meet Business Goals Through The Use of Social Media

By Ed MacDonald | May 27, 2013

You know that social media is an important marketing tool. But do you understand which  of your business goals can be met through the use of social media? What exactly does social media do for your business? Many small business owners and entrepreneurs understand the importance of setting goals. It is unlikely that you can…

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Get Your Business Found Online Today By Soap Media

By Ed MacDonald | May 26, 2013

Learn what it takes to get your business found online.

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5 Tips For Improving Your Websites SEO

By Ed MacDonald | May 11, 2013
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