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A Fundamental Shift in Marketing

By Ed MacDonald | Mar 18, 2013

It wasn’t so long ago that all media advertising used the same basic method. Think of the medieval town crier and how he was essentially the same as a TV or radio broadcast today. The message originates from a single point and is disseminated to an audience. The connections can be mapped as a group…

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Why Social Media is Essential to Your Internet Marketing Plan

By Ed MacDonald | Mar 11, 2013

These days, change happens very, very fast. What worked two years ago doesn’t work today, and what was true then isn’t true now. It seems like only that long ago, Facebook and Twitter were just toys for teenagers, and while you may have thought of posting a Facebook profile or opening a Twitter account, you…

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Search Engine Optimization SEO Services in Ottawa

By Ed MacDonald | Mar 6, 2013

Search engine optimization services help increase visibility and drive traffic and sales for online brands and businesses. Here at Soap SEO, we specialise in the latest SEO services, techniques, and strategies proven to help businesses and individuals reach their goals and attain online success. The Soap difference is that we don’t use cookie-cutter SEO solutions.…

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What Financial Service Companies Must Do To Succeed Online

By Ed MacDonald | Jan 25, 2013

So you own a financial service company and everything seems to be going ok. Then one day you notice that the phone has stopped ringing as often, traffic to your website is down and new business is drying up. You’re not a complete fool so you open up your analytics account and prepare to review…

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ShopLifter, myshoplifter, shop lifter, shop liftr, my shop lifter

By Ed MacDonald | Oct 26, 2012

Common mispellings of keywords can make it extremely difficult to rank for as they are not natural on your site. For instance, the following keywords are all misspellings for one particular site: ShopLifter, myshoplifter, shop lifter, shop liftr, my shop lifter.

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