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Convinced You Don’t Need a Marketing Agency? 10 Things to Consider

By Jesse Perreault | May 22, 2018

Unless your business is marketing, you probably don’t want to dedicate many hours to the activities associated with it. Yet, a Small Business Trends report from 2017 indicated that most business owners spend around 20 hours each week on marketing. Although that same report noted that the “effort has paid dividends across several metrics…” the…

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Proven Search Engine Optimization Strategies for 2018

By Ed MacDonald | May 15, 2018

SEO, or search engine optimization is a familiar phrase to anyone with a business. As the key component to your success, it has to be done with attention to many factors. Unfortunately, just as digital marketing strategies change from year to year (and in some cases even more often) to adjust to the changes in…

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Digital Marketing Strategies | 2018 Edition

By Jesse Perreault | May 15, 2018

If you are attentive to shifts in marketing, you know that the paradigm for online or digital marketing changes from year to year. Whatever steps you have taken thus far, and whatever results they have yielded, are unlikely to net the same returns in the coming year. As writer Scott Oldford said in an article…

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4 Instagram Tips to Steal from Beauty Brands

By Hannah Pelkey-MacDonald | May 10, 2018

One of the most neglected social media platforms for many brands and industries is Instagram. With such a strong focus on Twitter and Facebook, Instagram is still being pushed down the list of priorities. But if you take a look at how some industries are using this platform, you’ll see that the potential for engagement…

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10 Reasons Why Your Site is Ranking Poorly

By Ed MacDonald | Apr 25, 2018

Have you noticed recently that your website’s pages are not getting the kind of traffic that they used to? Are your rankings up, but traffic is at an all-time low? Or, are you seeing a big dip in both? This can be a very frustrating situation for any business owner, especially when this kind of…

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5 Tips for the Perfect Social Media Profile for Your Business

5 Tips for the Perfect Social Media Profile for Your Business

By Hannah Pelkey-MacDonald | Apr 4, 2018

Creating a strong social media is essential for businesses that want to connect with their audience and gain a strong following. But creating that profile can be a bit tricky. There isn’t a lot of space to communicate your message, and your profile can do a lot more than just inform viewers of who you…

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Don't Ignore the Value of Video Marketing

Don’t Ignore the Value of Video Marketing

By Ed MacDonald | Mar 15, 2018

Do you know many statistics associated with online videos? For example, according to Cisco, “Video already makes up 64 percent of all internet traffic…and its forecast to grow to 80 percent of all traffic by 2019.” That means any site not yet incorporating video into its content is going to miss out. And this is…

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A Checklist for Optimizing Your Website for SEO

A Checklist for Optimizing Your Website for SEO

By Ed MacDonald | Feb 28, 2018

You know about SEO, right? It can be hard to be sure you do because it is such a complex issue and changes all of the time. It starts with the algorithm used by search engines like Google. It is an equation that determines where your website turns up in SERPs, search engine results pages,…

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5 Must-Know Google Adwords Tips

By Ed MacDonald | Feb 7, 2018
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