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Should Your Business Jump on the Latest Social Media Bandwagon?

Should Your Business Jump on the Latest Social Media Bandwagon?

By Ed MacDonald | Nov 2, 2017

Social media marketing used to be a lot simpler than it is today. Business owners and marketing professionals learned to connect on Facebook, Twitter, LinkedIn, and maybe a select few other networks that worked for their brand, such as Instagram or Pinterest. But these days, new social media networks pop up nearly every month, and…

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7 Reasons Digital Companies Should Have a Loyalty Rewards Program

7 Reasons Digital Companies Should Have a Loyalty Rewards Program

By Ed MacDonald | Oct 24, 2017

If you think of a loyalty rewards program as an outdated tool used by grocery stores and clothing outlets, think again. This marketing tactic is still very much alive, and can have many benefits for a digital-only company as well. Whether you choose to offer discounts for repeat sales, a redeemable point system for reviews,…

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How Digital Marketing Has Evolved

How Digital Marketing Has Evolved

By Ed MacDonald | Oct 18, 2017

It is entirely possible to say that digital marketing could not develop until search engines like Google appeared, too. That was only back in 1998, but digital marketing since then has evolved in some profound ways. Veering distinctly away from what many had seen as classic marketing (print ads, brochures and pamphlets, yellow page ads…

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5 Reasons to Hire Social Media Management

5 Reasons to Hire Social Media Management

By Ed MacDonald | Aug 17, 2017

No matter the size of your company, you need to keep issues like SEO and social media at the forefront. While many business owners do this by spreading out the responsibility to several staff, the most effective and impactful firms work with experts in social media management. This involves a tremendous array of tasks, and…

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WHAT DOES THE FUTURE LOOK LIKE? | AskMeJP Episode 7

By Ed MacDonald | Aug 14, 2017

With the heavy advancements in recent technology, it’s becoming a popular topic to question the limitations of robots and their ability to improve human tasks. That being said, does the efficiency we gain from this distract us from possible impending doom? We’ve all (hopefully) seen movies such as the Matrix and Terminator and it’s safe…

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The Unstoppable Growth of Apple | AskMeJP Episode 6

By Ed MacDonald | Aug 14, 2017

Apple’s growth hasn’t peaked! On this weeks video, I discuss the main points regarding Apple’s recent financial report for Q3 2017. I know many people believe Apple has limited room to grow given their size…but recent efforts to grow the services unit may be exactly what they need. The final thing…with Apple having 261bn cash…

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Which Business Types Should Be Utilizing Instagram | AskMeJP Episode 5

By Ed MacDonald | Aug 14, 2017

This week on askmejp Jesse talks about which business types should be utilizing Instagram. With the Instagram DM functionality still available (but not for long I assume), Instagram is an amazing way to reach out to other influencers and create relationships that are beneficial for all parties without a cost.

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Amazon Online Marketplace Monopoly 2020 | AskMeJP Episode 4

By Ed MacDonald | Aug 14, 2017

This week on #askmejp I answer “why will Amazon rule the online marketplace by 2020?”. A powerful monopoly is forming…the death of the brand as some call it – I personally feel a brand is going to be the only thing keeping your business alive. If Amazon can beat ANY price and maintain quality products…you…

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Must Know SEO Secrets

Must Know SEO Secrets

By Ed MacDonald | Jul 24, 2017

Did you know that one of the biggest SEO secrets is no secret at all? If you find that surprising, you shouldn’t. After all, SEO or Search Engine Optimization, is based on one thing – audience search intent. If you want to rank in the first page of results, you must know what your audience…

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