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Stop Wasting Time With Reputation Management

Stop Wasting Time With Reputation Management

By Ed MacDonald | Sep 17, 2018

About that title…it’s not exactly solid business advice. In fact, you shouldn’t give it even an iota of validity. In this era of everything online, it is far more important to pay attention to your company’s reputation, or your own professional reputation, than ever before. It is also more difficult than ever before, and because…

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Data-Driven Analysis and Digital Marketing Today

Data-Driven Analysis and Digital Marketing Today

By Ed MacDonald | Aug 28, 2018

In today’s largely digital world, it should come as no surprise that data is one of your most valuable resources when it comes to marketing. When you have the right information available to you, you can use it to build repeatable and scalable marketing processes. This is something that is currently changing the online commerce…

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4 Tips for Better Mobile SEO for Your Small Business

4 Tips for Better Mobile SEO for Your Small Business

By Jesse Perreault | Aug 20, 2018

The world has gone mobile. Mobile Internet access outpaced desktop Internet access for the first time ever back in 2017, and so far, 2018 has been no exception to the trend. More and more, consumers are using their smartphones to research products and businesses, and to locate companies in their immediate area. If you’re not…

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5 Things Business Owners Need to Know about Local SEO

5 Things Business Owners Need to Know about Local SEO

By Jesse Perreault | Aug 14, 2018

When you think of SEO, chances are good that you think of things like page content optimization for industry-related keywords, or perhaps even image alt tag optimization. Those are certainly part of the equation, but for local business owners, there’s more to know. Local SEO has become incredibly important to master, and many business owners…

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Reasons You Must Add Video to Your Marketing Plan

Reasons You Must Add Video to Your Marketing Plan

By Ed MacDonald | Jul 27, 2018

Digital marketing is evolving at a pace that is quite difficult to match. Each of us has already been exposed to some of the newest techniques, including ads on almost any video we watch, social media marketing, and much more. However, it is video marketing that seems to be taking hold harder and faster than…

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Backlinks for the SEO Beginner

By Jesse Perreault | Jul 19, 2018

“I did not start this business to focus on marketing! I started it because I love to…” That is a very common statement by millions of business owners around the globe. They typically say this after spending a few days or even weeks and months tackling the many tasks associated with marketing. They blog, they…

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Why You Need Live Video Streaming for Your Marketing Strategy

By Ed MacDonald | Jul 3, 2018

It was only two years ago that Facebook launched it’s Live function, and it has since become a staple of many marketing campaigns. As one marketing expert said, “It upped the ante on video marketing in a way that excited companies looking for new ways to attract and engage users.” Of course, you may be…

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5 Reasons You Need Social Media Management

By Hannah Pelkey-MacDonald | Jun 26, 2018

Whether you are the owner of a small business with many employees or operate a one-person entity, it is likely that you’ve thought of something along these lines: “I know I need to focus some attention on social media, but…” If that, or something like it sounds at all familiar, then you’ll want to keep…

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4 Trending Issues in SEO

By Ed MacDonald | Jun 21, 2018

Take it from experts like those of Forbes that a business not “taking advantage of using SEO strategies on its website, blogs and social media pages, [is] missing the boat in terms of ranking…in internet searches.” Yet, it goes beyond that because SEO (search engine optimization) is never a static issue but constantly evolving and…

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Digital Marketing Simplified

By Ed MacDonald | Jun 13, 2018

Any modern business owner has to be involved in marketing, and digital marketing is the focus. In fact, it is so important that some companies have departments designed specifically to tackle this key component of modern success. Yet, whether or not there is a dedicated team of digital marketers in the company, owners may not…

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