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Planning for Gen Z

Planning for Gen Z

By Ed MacDonald | Mar 18, 2019

Most companies tend to spend the bulk of their marketing dollars trying to snag the millennial shopper. This really isn’t that surprising, however, since the millennial age group totals more than 70 million potential shoppers, and they have the most buying power at the moment. Yet, as Generation Z members come of age, it is…

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Social Media 101

Social Media 101

By Ed MacDonald | Mar 11, 2019

It seems that everyone is on social media nowadays. It is virtually unavoidable no matter your business type. However, for many business owners, the world of social media can be a bit confusing. You may think that they are all the same or that one strategy will cover all of your platforms, but that just…

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Social Media Trends You Can Expect in 2019

Social Media Trends You Can Expect in 2019

By Ed MacDonald | Mar 1, 2019

In today’s world, instant gratification is the new normal. You can get your packages delivered the same day, and when you want a snack in the middle of the night, a few swipes on an app can have a burger on your doorstep in a matter of minutes. Plus, movies and TV shows can be…

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Should Your Social Media Strategy Include LinkedIn

Should Your Social Media Strategy Include LinkedIn

By Ed MacDonald | Feb 25, 2019

Often overlooked for the more popular social media channels, nevertheless, LinkedIn can be a powerful marketing tool for your business. It has over 65 million users, and the average income of those users is in the six figures per household. That means there is a lot of buying power in this one platform. Get Started…

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What Do Whiteboard Explainer Videos do for a Company’s SEO?

What Do Whiteboard Explainer Videos do for a Company’s SEO?

By Ed MacDonald | Dec 11, 2018

Okay, let’s just jump right to the focal point of this article: Your audience wants videos…they prefer them. Now, you might be ready to argue that your audience wants data, graphical illustrations of your points, or blocks of text that allow you to make your point and for them to comprehend your meaning. No…they don’t.…

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Has Organic SEO Changed Over the Years?

Has Organic SEO Changed Over the Years?

By Ed MacDonald | Dec 10, 2018

Whether you have a long established website or are only now making plans to develop an online presence, you need to know a bit about SEO. Scratch that! You don’t need to know a bit about SEO, you need to know a lot about it. Search Engine Optimization is more important than ever. According to…

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Do You Sitemap? Why You Should

Do You Sitemap? Why You Should

By Ed MacDonald | Nov 6, 2018

If you spend a great deal of time online, you have probably found the option of a sitemap helpful. The sitemap lists almost all of the content on a site, and is defined by experts as “a simple directory or guide that holds information along with other details on web pages that are contained on…

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Do I Really Need to Perform an SEO Audit on my Website Every Year?

Do I Really Need to Perform an SEO Audit on my Website Every Year?

By Ed MacDonald | Oct 19, 2018

I recently had a new client of mine ask why he needed an SEO audit performed on his website every year. My response was the first thing to understand is that an SEO audit will identify problem areas on your website that need improvement. Secondly, an effective audit will keep your website up-to-date with the…

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Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

By Hannah Pelkey-MacDonald | Oct 15, 2018

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Content Planning and Content Strategy…Are They the Same?

Content Planning and Content Strategy…Are They the Same?

By Ed MacDonald | Oct 10, 2018

Do you find yourself using the phrases content strategy and content planning interchangeably? If so, you need to adjust your perception of those terms. They are not the same, and one expert has even suggested that we might soon drop the term “content” from content marketing altogether, since it is positioned to become the main…

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