Current Digital Marketing Trends Emphasize Social Media Advertising

Current Digital Marketing Trends Emphasize Social Media Advertising

By Ed MacDonald | Sep 5, 2019

Social media advertising… just what does that phrase mean? Most of us know right away when a promotional item appears in our newsfeed or stream, and it is why many business owners equate this trend with little more than buying ads, banners, and other promotional efforts. While that is undoubtedly a key component of social…

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The Top Reasons to Implement a Digital Marketing Strategy

By Ed MacDonald | Aug 7, 2019

Years in the past, advertising and marketing revolved around magazines, television, radio, and newspapers. As the world becomes a more digital place, businesses are being tasked with the need to connect to and reach their audiences on the digital landscape. When you break it down to the simplest definition, digital marketing means using the Internet…

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5 Ways to Improve Your Digital Marketing Strategy

5 Ways to Improve Your Digital Marketing Strategy

By Ed MacDonald | Jul 18, 2019

Being a small business owner means juggling a lot of plates at one time, and there is virtually no margin for error. You have limited resources, especially the two big ones: money and time. Plus, in most cases, there is no soft place to land should you fall. And that is why it is imperative…

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SEO Feedback from John Mueller of Google

By Ed MacDonald | Jun 5, 2019

In a recent interview, John Mueller, a webmaster trends analyst, gave some feedback on SEO or search engine optimization. For those attempting to get there web content ranking on Google’s front page, this feedback may prove to be invaluable. Page Ranking by Query When asked about page ranking and the factors that play a part…

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Facebook Ads Not Performing? Here’s Why

By Ed MacDonald | Jun 4, 2019

So, you’ve created the perfect Facebook ad. The photos are good, and you’ve perfected your copy. Yet, it just isn’t getting the conversions you want. The impressions are where you want them to be, and people are clicking…but no one is buying. It leaves you scratching your head, wondering what you did wrong. If you…

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Is Your Website Ready for Voice Searches?

Is Your Website Ready for Voice Searches?

By Ed MacDonald | May 1, 2019

It doesn’t matter if your customers prefer to ask Siri or Alexa, the fact of the matter is that voice searches are becoming more and more popular. People love the ease of being able to ask Alexa to “set a timer for twenty minutes” or tell Siri to “add an appointment to my calendar.” It…

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Should You Use Influencers or Social Media Management

Should You Use Influencers or Social Media Management

By Hannah Pelkey-MacDonald | Apr 10, 2019

Advice about boosting your presence on social media, as part of your marketing efforts, is available everywhere. It is the “dime a dozen” sort of item you can find using a simple Google search, and not much of it can help you build or execute effective plans. While you can use the free online details…

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Tips and Tricks to Grow Your Instagram Presence

Tips and Tricks to Grow Your Instagram Presence

By Ed MacDonald | Mar 25, 2019

At this point, you probably already know that you have to be promoting your business on social media. All of the different platforms should have their own planned content as part of your social media strategy, and one of those platforms that is highly recommended is Instagram. Think of Instagram as the place where you…

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Planning for Gen Z

Planning for Gen Z

By Ed MacDonald | Mar 18, 2019

Most companies tend to spend the bulk of their marketing dollars trying to snag the millennial shopper. This really isn’t that surprising, however, since the millennial age group totals more than 70 million potential shoppers, and they have the most buying power at the moment. Yet, as Generation Z members come of age, it is…

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Social Media 101

Social Media 101

By Ed MacDonald | Mar 11, 2019

It seems that everyone is on social media nowadays. It is virtually unavoidable no matter your business type. However, for many business owners, the world of social media can be a bit confusing. You may think that they are all the same or that one strategy will cover all of your platforms, but that just…

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