What are the keys to SEO? By now, most of us are starting to understand the meaning of the acronym SEO (search engine optimization) and why it is important to businesses and organizations of all kinds. If you want to succeed at nearly any endeavor that occurs online, then it means doing so via optimal…Read More
You might have read that statement and thought, “wait a tic…isn’t the whole point of SEO to get higher in the SERPs with each crawl by Google?” And the answer to that is both yes and no. In the past, getting to the first page of SERPs (Search Engine Results Pages) was crucial, but there…Read More
Years in the past, advertising and marketing revolved around magazines, television, radio, and newspapers. As the world becomes a more digital place, businesses are being tasked with the need to connect to and reach their audiences on the digital landscape. When you break it down to the simplest definition, digital marketing means using the Internet…Read More
Being a small business owner means juggling a lot of plates at one time, and there is virtually no margin for error. You have limited resources, especially the two big ones: money and time. Plus, in most cases, there is no soft place to land should you fall. And that is why it is imperative…Read More
In a recent interview, John Mueller, a webmaster trends analyst, gave some feedback on SEO or search engine optimization. For those attempting to get there web content ranking on Google’s front page, this feedback may prove to be invaluable. Page Ranking by Query When asked about page ranking and the factors that play a part…Read More
So, you’ve created the perfect Facebook ad. The photos are good, and you’ve perfected your copy. Yet, it just isn’t getting the conversions you want. The impressions are where you want them to be, and people are clicking…but no one is buying. It leaves you scratching your head, wondering what you did wrong. If you…Read More
It doesn’t matter if your customers prefer to ask Siri or Alexa, the fact of the matter is that voice searches are becoming more and more popular. People love the ease of being able to ask Alexa to “set a timer for twenty minutes” or tell Siri to “add an appointment to my calendar.” It…Read More
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