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Do You Sitemap? Why You Should

Do You Sitemap? Why You Should

By Ed MacDonald | Nov 6, 2018

If you spend a great deal of time online, you have probably found the option of a sitemap helpful. The sitemap lists almost all of the content on a site, and is defined by experts as “a simple directory or guide that holds information along with other details on web pages that are contained on…

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Do I Really Need to Perform an SEO Audit on my Website Every Year?

Do I Really Need to Perform an SEO Audit on my Website Every Year?

By Ed MacDonald | Oct 19, 2018

I recently had a new client of mine ask why he needed an SEO audit performed on his website every year. My response was the first thing to understand is that an SEO audit will identify problem areas on your website that need improvement. Secondly, an effective audit will keep your website up-to-date with the…

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Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

By Hannah Pelkey-MacDonald | Oct 15, 2018

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Content Planning and Content Strategy…Are They the Same?

Content Planning and Content Strategy…Are They the Same?

By Ed MacDonald | Oct 10, 2018

Do you find yourself using the phrases content strategy and content planning interchangeably? If so, you need to adjust your perception of those terms. They are not the same, and one expert has even suggested that we might soon drop the term “content” from content marketing altogether, since it is positioned to become the main…

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Now More Than Ever Look to Instagram

Now More Than Ever Look to Instagram

By Hannah Pelkey-MacDonald | Sep 24, 2018

In what journalists are calling the “Facebook exodus,” around 26% of users age 18 to 26 have deleted the app from their phones and ceased to use the once-ranking social media platform. And even those who have not deleted it entirely have taken lengthy breaks of “several weeks or more” during 2018, says a recent…

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Stop Wasting Time With Reputation Management

Stop Wasting Time With Reputation Management

By Ed MacDonald | Sep 17, 2018

About that title…it’s not exactly solid business advice. In fact, you shouldn’t give it even an iota of validity. In this era of everything online, it is far more important to pay attention to your company’s reputation, or your own professional reputation, than ever before. It is also more difficult than ever before, and because…

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Data-Driven Analysis and Digital Marketing Today

Data-Driven Analysis and Digital Marketing Today

By Ed MacDonald | Aug 28, 2018

In today’s largely digital world, it should come as no surprise that data is one of your most valuable resources when it comes to marketing. When you have the right information available to you, you can use it to build repeatable and scalable marketing processes. This is something that is currently changing the online commerce…

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4 Tips for Better Mobile SEO for Your Small Business

4 Tips for Better Mobile SEO for Your Small Business

By Jesse Perreault | Aug 20, 2018

The world has gone mobile. Mobile Internet access outpaced desktop Internet access for the first time ever back in 2017, and so far, 2018 has been no exception to the trend. More and more, consumers are using their smartphones to research products and businesses, and to locate companies in their immediate area. If you’re not…

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5 Things Business Owners Need to Know about Local SEO

5 Things Business Owners Need to Know about Local SEO

By Jesse Perreault | Aug 14, 2018

When you think of SEO, chances are good that you think of things like page content optimization for industry-related keywords, or perhaps even image alt tag optimization. Those are certainly part of the equation, but for local business owners, there’s more to know. Local SEO has become incredibly important to master, and many business owners…

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Reasons You Must Add Video to Your Marketing Plan

Reasons You Must Add Video to Your Marketing Plan

By Ed MacDonald | Jul 27, 2018

Digital marketing is evolving at a pace that is quite difficult to match. Each of us has already been exposed to some of the newest techniques, including ads on almost any video we watch, social media marketing, and much more. However, it is video marketing that seems to be taking hold harder and faster than…

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