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Should You Use Influencers or Social Media Management

Should You Use Influencers or Social Media Management Should You Use Influencers or Social Media Management Advice about boosting your presence on social media, as part of your marketing efforts, is available everywhere. It is the “dime a dozen” sort of item you can find using a simple Google search, and not much of it…

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Facebook, Instagram and Buying Through Social Media

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Now More Than Ever Look to Instagram

In what journalists are calling the “Facebook exodus,” around 26% of users age 18 to 26 have deleted the app from their phones and ceased to use the once-ranking social media platform. And even those who have not deleted it entirely have taken lengthy breaks of “several weeks or more” during 2018, says a recent…

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Whether you are the owner of a small business with many employees or operate a one-person entity, it is likely that you’ve thought of something along these lines: “I know I need to focus some attention on social media, but…” If that, or something like it sounds at all familiar, then you’ll want to keep…

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One of the most neglected social media platforms for many brands and industries is Instagram. With such a strong focus on Twitter and Facebook, Instagram is still being pushed down the list of priorities. But if you take a look at how some industries are using this platform, you’ll see that the potential for engagement…

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5 Tips for the Perfect Social Media Profile for Your Business

Creating a strong social media is essential for businesses that want to connect with their audience and gain a strong following. But creating that profile can be a bit tricky. There isn’t a lot of space to communicate your message, and your profile can do a lot more than just inform viewers of who you…

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Should Your Business Jump on the Latest Social Media Bandwagon?

Social media marketing used to be a lot simpler than it is today. Business owners and marketing professionals learned to connect on Facebook, Twitter, LinkedIn, and maybe a select few other networks that worked for their brand, such as Instagram or Pinterest. But these days, new social media networks pop up nearly every month, and…

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