Being a small business owner means juggling a lot of plates at one time, and there is virtually no margin for error. You have limited resources, especially the two big ones: money and time. Plus, in most cases, there is no soft place to land should you fall. And that is why it is imperative that you have a solid digital marketing strategy that will get you real results with minimal wasted effort.
The three tips below are a great way to kick off your marketing plans and start reaching your goals. While they may seem like elementary solutions, they are quite effective.
Create a High-Quality Website
In the digital era, every business needs a website. Even if you are just a small local company, you need to have a substantial online presence if you expect to make a profit. It is a basic fact of business nowadays.
More than 90% of people say that they search for products and services online. That is why it is imperative that you have some online presence, but a site that looks like it went up in 1998 and no one has touched it since, also won’t quite cut it.
You need a high-quality website that is easy to navigate. It should also contain all the pertinent information that your potential customers are searching for including your location, how to contact you, and an easily searched list of your products and prices.
Find Your Target Audience
The next step to creating an online marketing strategy is adding content to your site, but before you can start building it, you need to figure out your target audience. There is so much information added to the web every second of every day, and if you want your stuff ever to see the light of day, it has to be laser-focused to attract your ideal customer.
Create Amazing Content
Now that you know who you are writing to, you can start building your content. One of the easiest ways to do that is to add a blog section to your site. These posts should be highly informative, SEO-based, and relevant to your target audience.
The information should naturally flow with the vibe of your company, and it should seem to fit in with everything else on the website. For example, if you are a law firm, you may want the language to be more formal and instill trust, but if you are a bar, you will want the tone to be much more conversational and fun.
The content that you provide should be of value. You can’t just stuff a bunch of keywords on a page and hope for the best. Create articles that inform your readers or teach them something that ties in with the services or products that you offer.
Digital Marketing Help
If you are feeling lost in the ever-changing digital world, let SOAP Media create a digital marketing strategy to help you along. We can reach your business goals together.