You probably already know that SEO and content marketing aren’t one-time efforts. To get more traffic and more conversions, you need to continuously improve your search engine optimization, and that means you need relevant, interesting content that will put you on the radar for both Google and your customers. That’s where good content planning can really help you out.
Basically, with the right plan, you’ll be able to easily point to the content you need and when you need it. You can think of content planning like a fitness program, but instead of getting your body in shape, you’re boosting your business’ fitness online. With good a good workout program, you’ll know what you’re doing every day you enter the gym. You’ll know how often you need to go, what equipment you’ll be using, and what parts of your body you’ll be exercising. With all that, you’ll have a good idea of what kind of progress you should be making, and you can make adjustments as you need to.
With the right content planning, you’ll have your content marketing efforts laid out on a timeline. You’ll know when you need to upload new content to your website, social media platforms, etc. You’ll have a strategy laid out for your email marketing campaigns. And you’ll basically have a road map for everything you need to do to continue to improve your SEO and market your business online.
Get Out a Calendar
First, you may be tempted to start planning your content by saying something like, “Well, we’ll need six weeks of content with one blog post per week, two Facebook posts per day, five Twitter posts per day, etc.” That might be a great start, but it completely divorces your content from the real world and the calendar year. If you get out a calendar to start planning, you can include holidays, seasonal changes, and other specific dates in your content strategy.
Know Your Content’s Purpose
You should never post content just to post content. It should have a purpose, and specifically one that will matter to your audience. So what’s your content’s purpose? Aside from your overarching purpose of creating more conversions, your content’s purpose might be to teach, to entertain, or to inform. If you know what your audience wants or needs, you’ll have an easier time figuring out the best purpose for your content.
Leave Some Wiggle Room
What happens if your writer or someone on your marketing team has a brilliant idea for an email marketing campaign or a new blog series? Are you going to say, “Well, that’s great, but we already have our content strategy laid out”? In some cases, you might have to, but we advise leaving some room for great ideas. After all, you always want to take advantage of relevant trending topics, and they can pop up literally overnight.
Use these three tips as you start planning your content, and you’ll have a much easier time creating a strategy that increases your conversion rate without giving you a huge headache every time you need content for one or more of your online presences. And, if you need help with planning your content or improving your SEO, don’t hesitate to get in touch with us at SOAP Media today!