Are you looking to give the traffic to your website a boost without significantly increasing your online marketing and advertising budgets? Here are our favorite budget-friendly ideas to help you get started.
1. Optimize webpage text
Search Engine Optimization, or SEO, could increase your website traffic if the text is not already optimized. Ensure that your website uses the words that people will type into their search engine when they are looking for:
• Your business or product by name, or
• A business similar to yours, or
• A product or service of the type that you provide.
2. Incorporate long-tail variations into web pages
If your website already includes the basic keywords for SEO, try incorporating some longer search phrases. These often result in more valuable traffic because they are more specific.
3. Make titles and meta data distinctive, interesting and persuasive
This is what people see when their search results pop up so this is your big chance to convince a potential client or customer to click on the link to your website rather than your competitor’s.
4. Make use of internal links
Maximize the traffic that does come to your site by encouraging people to link to the pages you want them to see.
5. Make use of online directories
There are many business directories. If you have a physical location, see if your municipality has an online directory of local businesses linked to the city website. There are also many directories specific to service providers (for example, accountants or lawyers).
If you can write well and come up with unique ideas, this is a great way to generate content for your website that will draw traffic.
7. Integrate online and offline marketing
This is particularly important if you have a physical location. Provide incentive for in-person customers to visit your website and for virtual visitors to visit your store or office.
8. Ensure that your website is user friendly
Make sure that your website is intuitive and that users can find what they are looking for. Fix broken links.
9. Update your content
Old content should be updated regularly and new content should be added to keep people coming back to your website.
10. Make use of social media.
We know that you don’t have a great deal of time to spend on this, so you have to be smart about it.
If you are not familiar with the various social media platforms, do your research to determine which one platform will best serve your needs. There are many techniques for getting the most out of each platform with a minimum input of time.