Providing Data-driven Marketing to build a better Customer Journey for our clients


Data-driven Marketing and Why It Works

SOAP Media uses Data-driven Marketing to extract insights and trends by analyzing company-generated or market-data. Then we translate those insights into actionable decisions based on the numbers (the numbers tell the story). Our goal is to optimize our marketing processes and strategies to cater to changing trends and the unique demands of audiences and consumers by leveraging data to gain deeper insight into what our customers want.

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing is a method of leveraging customer data and AI concepts like machine learning to anticipate you customer's next move and improve the customer journey. Artificial Intelligence in Marketing offers ways to bridge the gap between data science and execution. The process of sifting through and analyzing huge dumps of data is an insurmountable process.

Understanding Your Customer's Journey

Every business and sale is “touched” by consumers in different ways. It is a fundamental aspect of marketing to know how and where these interactions take place. Businesses should design, construct and execute these interactions to provide a compelling experience for customers and potential customers.

A touchpoint is any point of contact between a buyer and seller. It is what the customer experience cycle or customer decision journey is all about.


Providng Data-driven Marketing to build a better Customer Journey for our clients

Reasons You Must Add Video to Your Marketing Plan

Digital marketing is evolving at a pace that is quite difficult to match. Each of us has already been exposed to some of the newest techniques, including ads on almost any video we watch, social media marketing, and much more. However, it is video marketing that seems to be taking hold harder and faster than…

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5 Things Business Owners Need to Know about Local SEO

When you think of SEO, chances are good that you think of things like page content optimization for industry-related keywords, or perhaps even image alt tag optimization. Those are certainly part of the equation, but for local business owners, there’s more to know. Local SEO has become incredibly important to master, and many business owners…

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