Papanack Zoo

The Papanack Zoo was struggling to identify their target audience, as well as where they were “hanging out” online. They also had no idea how to reach that audience in the first place. These problems were compounded by the fact that the zoo needed a new website that presented them as the new Papanack Zoo, under new management. The zoo lacked a consistent marketing message across the various online social channels they utilized, and traction was stymied by the significant number of negative online reviews left related to the reputation of the previous owners.

digital-case-study-papanack

Solutions


We were able to help the Papanack Zoo reinvent themselves online through a number of solutions. First, we developed an effective marketing strategy that allowed them to accurately identify and target their core audience, and then deliver the right message. We were also able to develop a family-oriented, mobile friendly website for the zoo. Finally, we developed and executed a fun social medial strategy that engaged their core audience in new, unique ways.

 

Results


The results enjoyed by the Papanack Zoo were notable. Today, they have:

  • Over 3,100 Facebook followers

  • Increase positive reviews by 1,204%.

  • Website traffic up by more than 183% year over year

  • Newsletter subscriptions have climbed by 736% year over year

 

Ready to succeed online?

Drop us a line today for a free consultation!